The B2B Playbook

We're taking a quick break for 'Be Better' to bring you George Coudounaris' interview from the Levels podcast.

It's not just because he loves the sound of his own voice...

... it's because he talks in-depth about:

• Demand generation
• How small businesses can see if it's right for them
• How to get started
• How they can use our 5 BEs Framework to implement it in their business

Podcast hosted by Picup Productions.

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

While George hit a big birthday and is sulking about the lack of attention such a big occasion garnered, Kevin didn’t even get an invite!

Thankfully reporting in B2B marketing shouldn’t cause you anywhere near as much drama!

This week, we’re continuing to deepdive into how to improve your reporting by looking at some common topics that come up when it comes to reporting on B2B marketing activities.

We talk about our approach to funnels, sales and marketing alignment, attribution and much more.

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We’re getting into the details of Be Better this week.

We’re starting with an important one to get right and continue to improve over time: Reporting.

If you’re wondering how to improve your reporting, or maybe feel like your marketing function is a little siloed within the business, then this and the following episode will help you!

We talk about how to approach optimising reporting and what to do specifically, now that your reporting has foundations and need to keep up with a growing business.

Links To Resources Mentioned:

Episode 27

Episode 44

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Breaking news! Kev’s not going to be around next year!

Well just not around physically in Australia for much of the year. As he makes a bit of a tour of Europe while working remotely.

But don’t worry, the show will go on!

Much like how this episode, we’re going onto Be Better! The fourth stage of the 5 Be’s framework.

It’s going to be a guest filled and very exciting season as we dive into all things optimisation for the whole B2B Marketing journey. Not just paid channels where the term often comes up.

Like everything else we’ve talked about, there’s a framework and approach to tackle this part of the B2B marketing journey.

So join us as we take a quick look at what’s in store this season!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We’ve been talking for 60 odd shows!

All the way back in the first 2-3 episodes, we talked about why we started the podcast and how to get the most out of the format.

So now that we’ve wrapped up the details of the first 3 Be’s that form the foundation of the framework, we thought it’d be a good time to revisit why the podcast exists and do a quick overview of the whole framework. 

Links:

The B2B Incubator

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

It’s been a long, but great season.

We’ve reached the end. So here’s a wrap up episode to go through the highlights.

If you didn’t get a chance to follow ups through this season but still want to get the most out of it, be sure to check out this episode to give you a quick access guide into the content of the season!

Links:

Eps 40-44 (ABM Mini-Series)

Ep 55 (Rand Fishkin)

Ep 56 (Myles Madden)

Ep 49 (Where To Start With B2B Advertising)

Ep 53 (How To Get Started With Demand Generation)

Ep 48 (Choosing Your Right Ad Channels)

Ep 51 (The Best Way To Create Your Product Ads)

Ep 58 (Silvio Perez)

Ep 46 (Building A Feedback Loop To Your Ads)

Ep 50 (Creating vs Capturing Demand)

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

The final analysis episode of the season!

Does the framework always apply?

What does it look like to make the correct adaptation to your brand?

How deep do you need to go to really understand your dream customers?

These additional questions to the framework are what we’re hoping to show practical examples for during these analysis episodes.

We hope we can show, not tell!

Tune into this week’s episode for more!

Links:

Link Ad Screenshots

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

This week we’re talking with Andrei Zinkevich. He’s the co-founder of Fullfunnel.io. Fullfunnel helps B2B Tech and Service-based companies generate demand and land mid-market and enterprise sales-qualified opportunities with full-funnel account-based marketing.

He takes us through some common B2B marketing mistakes that you will definitely be familiar with, and some awesome things you can do to save the pain and make the right calls in your B2B marketing!

Andrei has particular experience in the ABM stage and the steps leading up to ABM in marketing. So that’s why we’re stoked to have him on now to further contextualise how to get the most out of your ABM.

Links To Mentioned Resources:

Diagram of the full funnel approach

The Trenches Community

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

It’s the second instalment of analysis episodes for the season!

This week we’re stacking up Dreamdata’s helpful ads against the competition.

Spoiler: they’re pretty pretty pretty good!

We think they hit the nail on the head when it comes to doing helpful content and getting the majority of it in the feed or ungated. They also do a smashing job talking to their potential dream customers about the pain points that matter to them. And in a format that’s easy to digest!

Another episode where we get into the weeds of what makes an ad good for demand generation and the 5 Be’s framework. We hope you get loads of value from these analysis chats!

Tune into this week’s episode for more!

Links:

Link Ad Screenshots

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Demand capture gets a bad rap.

But we know how important it is.

We’re just trying to change how it’s utilised for the better!

This week we’re joined by Silvio Perez, who shares his amazing and practical insights on another great use case for demand capture channels, scaling and getting the initial boost you need to build your demand creation engine.

In his role as Head of Product Innovation at Metadata.io and running AdConversion, he’s taking practical learnings from very real tests. He’s sharing that knowledge opening and giving us and you listeners the inside scoop of exactly what to do to get started.

There’s a ton of practical advice and value from this episode. Even as seasoned performance marketers, we’re still learning and swapping tips and tricks! Be sure to tune into this week’s episode for more!

Links To Mentioned Resources:

Silvio Perez LinkedIn Profile

adconversion.com

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!