The B2B Playbook

This week we started well.

A surprise to both of us, George actually had a well executed segway into the topic of the episode.

Unsurprisingly he immediately derailed us into a discussion about his singing.

At least he realised about 5 minutes in and brought it back on topic!

This week we’re talking about what metrics to look at and report on to know your helpful content strategy is working.

It’s probably an episode that’s quite actionable, aside from being of immense interest to most of our listeners.

But we have a take on it that we think is a little different to most, which really gears you towards success!

Tune in to this week’s episode to find out what metrics should be tracked, which should be communicated, what success looks like, and importantly which ones to avoid!

Things Mentioned In The Show:

Clearbit, 6Sense, Zoominfo

Chili Piper, Phantombuster, Refine Labs, Gong

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While you might be repurposing your content already, you might still feel short on time and ability to scale.

Well this week, we’re helping you think about how you can grow beyond your team of one or two.

We talk about how to do this internally, externally, and then how to manage the whole “orchestra” once you’ve assembled the team!

All this to come right after we get a glimpse into George’s mind about how he’s looking to start on TikTok!

Safe to say he should probably keep his day job for now…

Things Mentioned In The Show:

Chili Piper, Refine Labs, Gong

Ep 17: If You’re Ready For An Agency

Content Scheduler Template

George Coudounaris (for spelling purposes!)

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What does Kevin’s wedding planning and George’s forehead have to do with B2B Marketing?

To be honest not a lot, but that didn’t stop George segwaying it to our topic this week:

How to create a feedback loop to make your content better!

Not only will you find out how he managed that, but this episode will also talk about how to get that feedback loop going.

Specifically we’re talking about when and where to use qualitative and quantitative data.

Links To Mentioned Resources:

Todd Clouser On TikTok

Simo Ahava’s Post About Engagement Tracking

Phantombuster

Shieldapp.ai

Intentify

6sense

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Sometimes the podcast game can feel a little like living in the past…

Valentine's Day 2022 has come and gone, and we’re still talking about it!

But the process we discuss this week should help you not live in the past and enjoy the present!

It’s our 7 Steps To Content Repurposing. With it, you can make sure you’re not creating content with every waking hour, just to keep up with the demand!

The 7 Steps are:

• Step 1: pick what format your longer form, pillar content is going to be in (e.g. podcast)
• Step 2: pick 1 platform to distribute it on (e.g. LinkedIn). Repurpose into just one medium (e.g. podcast notes → text posts)
• Step 3: review and make changes to frequency of pillar content and repurposed content as necessary
• Step 4: make that process as efficient as possible & document it (e.g. put into a content calendar, who responsible for what)
• Step 5: once comfortable, repurpose again into another medium on the channel you have chosen (e.g. video podcast → video snippets for LinkedIn)
• Step 6: repeat steps 3-5 until you find the mediums and frequency that get you the most traction, and work best for the platform you’ve chosen. 
• Step 7: move onto the next platform for distribution (e.g. TikTok, blog etc.). Repeat steps 1-6

Tune in for this week’s episode as we go through this and how you can scale your content production!

Links To Mentioned Resources:

Content Calendar Template

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After a big week (and weekend!) George is a little worse for wear.

He’s working hard as usual getting the word out about how The 5 Be’s Framework can help B2B Marketers!

But we’re backing him to bounce back strong. With some “courage and strength” from his tea!

The topic of discussion in this week’s episode is certainly solid and hopefully very helpful!

We’re discussing what you should consider when choosing a content format and channel(s).

Surprise, surprise. Our old friend, the dream customers concept comes up again.

Check out this week’s episode now!

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If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

The theme of this episode is…

“High Value Content, Low Production Value.”

High Value Content: Being Helpful (NOT being annoying!)

Low Production Value: Kevin’s crumpled white t-shirts he likes to record in!

Despite the visual impression of being a little rough around the edges, we talk about a pretty important framework and steps to developing content that is highly engaging.

And it comes back to the overarching principle of Being Helpful with it.

It’s so important to do this because that’s how you’ll build the trust needed in the relationships you need to establish with your audience.

Tune into this week’s episode for more!

Links To Mentioned Resources:

The Content Marketing Institute - Joe Pulizzi

SaaS Businesses: Drift, Alyce, metadata.io

Chris Walker at Refine Labs

Dave Gerhardt

Metigy

Simo Ahava - “Manipulate Response Headers In Server-side Google Tag Manager” Article

Todd Clouser from Refine Labs

Sixt Sponsored Road Trip Article In TimeOut

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If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Well, how did we end up here?

George is on TikTok!

…and it has some interesting thoughts about what George might be interested in…

While he’s navigating that minefield, we manage to give you a quick overview of everything that’s to come this season:

• What can B2B marketers do to drive demand by being helpful?
• What’s involved in being helpful?
• Why does simply being helpful work?
• And how you can take that framework and apply it to the company you work in!

Tune in this week as we start to build the framework for getting your content working for you.

Links To Mentioned Resources:

The Boomerang Effect - Tim Reid

Template Questions For Getting To Know Your Customers

Apple Podcast Reviews - Scroll Down To “Ratings & Reviews”

You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Apple Podcast Reviews - Scroll Down To “Ratings & Reviews”

…And we’re back!

Although the summer of George has not panned out as we hoped, there were big positives for us!

While it was one overshadowed by the ongoing pandemic, we hope you’ve had a good break and are ready to get back into getting the best out of your B2B marketing!

We start this year off discussing some key principles to focus on as we embark on 2022.

So tune in as we talk about what we’re digging into this year in B2B marketing!

Links To Mentioned Resources:

theb2bplaybook.com

You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

The end of the year is upon us.

We hope you’re all gearing up for a safe and fun festive season!

We’ve covered a lot of ground this year.

As we take a look back at our first year of podcasting...

...we hit the main takeaway points so far, and share our favourites from the bunch.

If you don’t have much time, make sure to check out this week’s episode as we point you to the biggest tips and concepts for you to use in leveling up your B2B marketing!

We also share what we’ll be digging into next year, which we can’t wait to get into!

Tune in for all that and more in our last episode of the year.

Links To Mentioned Resources:

Episodes Directory

Savvy Copy site

You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

In our first interview ever, we had Kiarnii Tickle on the show!

She gives a great window into what B2B marketing is all about, from challenges to how to show ROI.

A dear friend of ours, Kiarnii is an exceptional marketer in general. She shows how some of the main concepts we’ve been talking about really deliver in her own experience at Altis Consulting.

Join us as we put it all together, seeing the theory in practice.

A special thanks to Kiarnii for joining us and her time, and Altis Consulting who are on an amazing B2B marketing journey!

Links:

Kiarnii’s LinkedIn

Altis Consulting

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!