The B2B Playbook

All that seems like a lot of work, Kev and George.

Can’t I just hire someone else to do it?!

You know our view about that now. Generally no, but there are parts you can! There’s also times when an agency is a better choice.

We give you a framework & set of questions to determine if you’re ready to engage an agency to get the best bang for your buck!

Books Mentioned

Experts Secrets - Russell Brunson

The Boomerang Effect by Tim Reid

Episode 4 - Be Helpful

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George has the blues…

But it’s not all doom and gloom!

He’s only learning the blues on the piano!

But what does driving for Uber have to do with your growing business?

We explain the relevance in this episode where we discuss data.

Why is data so important for SMEs?

Even for B2B SMEs?!

What data is actually important for SMEs?

How do you get the data you need?

Tune into this week’s episode to kick start your data journey for your business!

Links To Things Mentioned:

Email George at [email protected] for more information about our PPC course.

Google’s Data Tools:

• Google Tag Manager
• Google Analytics
• Google Search Console

Hotjar

Microsoft Clarity

Pixel Set Up Instructions For:

• LinkedIn
• Facebook / Instagram
• Google Ads

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Another round of Facebook outages is a timely reminder.

Build Your Own Channel Of Direct Communication With Your Customers!

...and make sure you don’t say too many weird things on social media like when George was younger.

We’re only joking!

This week we’re talking about the roles that your website can play for your B2B business and one key theme to keep in mind as you go through and build, audit, or rebuild your business website.

Tune in for some great tips on this and whether we think it’s worth your while building your website yourself!

Links To Mentioned Resources:

Joe Pulizzi

Savvy Copy

Search Engine Journal

Dripify

Website Template

Jimmy at Digital Recipe

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

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Is Kevin really complaining about a free meal?!

What car brand is or isn’t sponsoring our podcast?!

What things do you really need to set up for your business from day 1 of having your website live?!

You’ll find the answers to these and much more in this week’s episode.

Part 2 of “Building Basic Visibility Online” for your business sees Kevin and George cover how to decide which channels are the best for your business and how to start testing them as well.

By the way, we’re kidding about the car sponsor. :)

Things discussed during the episode:

Episode 9 - Defining Your Brand

Onsite things to work on: sitemap, robots.txt, title links & meta descriptions

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If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

When Kevin signed on to do the editing for the podcast, he wasn’t expecting it to affect his relationship with his fiance. Fast forward a few months, and all he can hear is ums and uhs from his partner, as well as George and himself!

But for the most part it is just about keeping the podcast on track with the editing!

It’s another short episode packed with great frameworks and ideas on how to grow your business online.

We’re covering why doing a great website and getting it seen online is two very separate things.

We also give you a few short questions to help you understand any online advertising channel, whether that’s Google, Facebook or TikTok!

Once you understand that, you’ll be able to make the most out of these channels.

Next week, we’ll even guide you through picking the right channels for your business! So be sure to tune into part 2 of building basic visibility online for your business!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

George is sharing tips to find love on dating apps. Or at least get some matches at all!

Who knew the principles for finding your dream customers are so similar to those for finding love in the modern world of dating?!

It’s all about using what we talked about last episode (getting into the heads of your dream customers and speaking their language) to then find where they already are online and joining the conversation.

Before we got too sidetracked, we also dug deep into why the Dream 100 concept works so well. Why it’s so efficient for growing a business and developing relationships.

But it’s all well and good in theory. How you actually put it into practice is often another matter.

Well..

That’s something else we dig into! We share some of the easiest places to start finding your Dream 100.

And once you’ve found them, what do you do?

BE HELPFUL!

It may be skipping ahead a little to stage two of The 5 Be’s framework we talk about, but that’s it in a nutshell!

We hope you find something useful in this episode, which covers some concepts hugely influential to us!

Links to things discussed during the episode:

Experts Secrets - Russell Brunson

The Small Business Big Marketing Podcast

The Boomerang Effect by Tim Reid

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Kev’s not going on a picnic, even if it’s the only way he’s getting social contact during a pandemic.

George tries to string together a segway from this to getting inside the heads of your customers.

While we might not be the best at segways, we do have a few good ideas about how to understand customers and making sure you’re heard.

Episode 11 stays in the Be Ready stage of our 5 Be’s. We talk about the 3 core markets products and services are selling into. Then we touch on understanding what your customers are thinking by looking at how they think about moving away from pain and towards pleasure.

A quick and zippy podcast episode to give you some basic frameworks to help you determine what your customers are thinking and if you’re talking the same language!

Please join us!

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Things should be sounding crispy this week!

At least to us anyway! Kev’s been able to kick a nagging ear infection and George has a new microphone and headphone setup for recording. George is even adding a digital gripes segment!

We’re continuing the journey of getting the basics right for your B2B SME. This week look at how to define and document your dream customers.

It’s a crucial step that is often rushed. We help you get to the level of detail you need to build a solid foundation quickly with a few practical tips on what to look for and how to get it.

It’s a fun episode where the information comes thick and fast. So be sure to join us!

Links to things discussed during the episode:

The 4 Hour Work Week - by Tim Ferriss

Dream Customer Avatar template available at theb2bplaybook.com

You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We’re looking at how to actually start building a powerful brand for your business in this week’s episode.

But first, find out how Kev’s telling George subtly to zip it! Ah at least our lame jokes crack each other up :’)

This week we start by talking about why a powerful brand and story around that brand is more important for B2B businesses than B2C. And also a few quick exercises and frameworks to guide you towards building such a brand.

Tune in for a few great exercises to get to an effective brand and business pitch!

Links to things discussed during the episode:

Building A StoryBrand - Donald Miller

You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Kev has finally recovered from a rough week in the trenches with a double ear infection. Sadly it means hearing George’s voice again..

And just in time for us to round out the conversation on Be The Best, the final section and the end of our summary episodes of each stage of The B2B Playbook framework!

It’s a great episode, packed with more tactics and hacks to get your B2B SME purring along!

Links to things discussed during the episode:

Experts Secrets - Russell Brunson

Blindsight - Matt Johnson and Prince Ghuman

Purple Cow - Seth Godin

The E Myth Revisited - Michael Gerber

The 4-Hour Work Week - Tim Ferriss

The B2B Playbook LinkedIn Page

The B2B Marketing Club - LinkedIn Group

You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!