Hey Punters, today we chat to the founder of cult beauty accessories brand Etoilé Collective, Michelle hu. Michelle shares how she went from being an investment banker to building a 5 million dollar a year business.

Breakdown of this episode 
- Wildest story
- Starting her business & how it came about 
- The range of products and what is Etoile?
- How Etoile launched into the market and became popular
- Having a side hustle & leaving her full time job
- Booming beauty industry 
- Building a 5 million dollar business 
- Pre-order strategy 
- Shipping costs 
- Working with influencer 
- Social media 
- Tips for organising your makeup

- TikTok

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CREDITS:

Hosts: Lucy Jackson @Lucykatejackson & Nikki Westcott @nikkiwestcottt @wethe_wildones
Guests: Michelle Hu @etoilecollective

Executive Producer: Courtney Mangan @courtneymangan

Technical Producer: Adam Gauder @adamgauder

To shop Jagger & Stone visit http://www.jaggerandstone.com

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