Today we hear from Chris Overlay from Get Hoptimized.com, a digital marketing agency that is laser focused on craft beverage.

Chris shares the details on the wifi-gateway. What is the wifi-gateway?  Possibly, the best marketing tool you've never heard of.

Key Topics

• Recent trends in brewery marketing
• Chris' Hot Takes: Google Display, Loyalty Programs, and the wifi-gateway 
• Top SEO metrics to track: bounce rate, pages/session, time on site
• How to win more customers by understanding the customer journey

Resources

• Learn more about Get Hoptimized
• Get the financial newsletter for breweries

Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.