July 10, 2026

The Best Fake Tans for Every Skin Tone

23 minutes

If you grew up with self-tanners, you may remember them as an orange, streaky mess. Today's formulas have come a long way, delivering a natural, sun-kissed glow—as long as you know how to apply them correctly.

In this episode, Wirecutter beauty writer Ayanna Redwood-Crawford explains how today's self tanners work better for a range of skin tones. She shares how to choose the right formula for you, avoid the dreaded orange streaks, and find the best self tanner whether you're a first-timer or getting ready for a beach vacation.

This episode covers:

Why self tanners aren't just for light skin. Self tanners work on virtually every skin tone. While lighter skin may develop a deeper tan, darker skin tones can use them to even out uneven pigmentation and add a healthy glow.

How they actually work. The active ingredient in self tanners, DHA, is a sugar-derived ingredient that reacts with the amino acids in the outer layer of your skin to temporarily darken it without any UV exposure.

How self tanners differ from spray tans and bronzers. At-home self tanners use the same active ingredient as professional spray tans, while bronzers only provide temporary color. Self tanners are also a much safer alternative to tanning in the sun or a tanning bed.

How to apply without streaks or orange patches. Ayanna walks through her step-by-step routine, from exfoliating and moisturizing dry spots to using an application mitt and choosing the right clothing while your tan develops.

How to make it last longer. The right maintenance routine preserves an even tan for up to a week. Consider how to shower, when to moisturize, and avoiding exfoliation until you're ready for the color to fade.

Products we recommend:

Best for beginners: Jergens Natural Glow + Brighten Daily Moisturizer

Best for a streak-free tan: Norvell Venetian Self-Tanning Mousse

Best for the quickest, darkest tan: St. Tropez Self Tan Express Bronzing Mousse

Additional reading:

The 3 Best Self-Tanners of 2026

Most Self-Tanners Look Orange on My Pale Skin. This One Doesn’t.

Actually, Self-Tanner Works for Every Skin Tone

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The Wirecutter Show is executive produced by Rosie Guerin and produced by Abigail Keel.Engineering support from Maddy Masiello and Nick Pitman. Episodes are mixed by Catherine Anderson, Efim Shapiro, Rowan Niemisto, Sophia Lanman, and Sonia Herrero. Original music by Dan Powell, Marion Lozano, Elisheba Ittoop, and Diane Wong. Wirecutter’s deputy publisher and general manager is Cliff Levy. Ben Frumin is Wirecutter’s editor-in-chief. Hosted by Rosie Guerin, Caira Blackwell and Christine Cyr Clisset.

Find edited transcripts for each episode here: The Wirecutter Show Podcast

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