Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

The Best Podcast Format (Big Podcast Insider Issue 184)


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Discover essential tips and tools for podcasters, including the best podcasting format, maintaining quality content, and valuable resources to grow and monetize your podcast ...

Key Themes

  • Podcasting trends and formats
  • Marketing strategies for podcasters
  • Tools for podcast production
  • Making podcasts listener-friendly
  • Co-hosted versus guest formats
  • Importance of release deadlines
  • Monetizing and growing podcasts

Topics covered in this episode:​

  • Trends in Podcast Formats: The trend of changing podcast formats, particularly moving from interview to co-hosted formats
  • Challenges with Interview Podcasts: Advantages and disadvantages, including difficulties with guest quality and scheduling
  • Podcast Audience Growth Strategies: Insights on why focusing on content people are interested in is more effective than trying to convince them to listen to current content
  • Podcasting Demographics: The younger skew of podcast audiences and the importance of differentiating between podcast and YouTube content
  • Podcast Accessibility: Importance of making it easy for listeners to access and subscribe to podcasts, with examples on web player domains and simple subscription pages
  • Podcast Production and Release Deadlines: Advice on maintaining consistency and timeliness without compromising quality or personal well-being
  • Rules for a Great Podcast: An overview of 25 rules for producing a successful podcast, including owning your channel, identifying your audience, and bringing personality to your podcast

Episode Timestamps

  • 00:00 Podcasting demographics, tips, free product, ad opportunities
  • 03:47 Tips for podcasts, cohost, guests, reputation management
  • 08:08 Simplify accessing content, TV and radio
  • 10:35 Improve your podcast for better audience engagement
  • 15:29 Listeners value quality content and your well-being
  • 17:17 Free resources to build successful podcasts

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 184 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Extra - Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
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Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)By David Hooper

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