Gyms across different states have been unfairly targeted with the shutdowns, without any relevant data showing that they are responsible in any way for spreading the virus. Some gyms have been closed again which is very frustrating. In the episode, we look at the kind of business model you need moving forward.

First off, we believe that in-person gym training will not go away. People will still need to come back to the gym for the social and community aspects of it. However, you also need to have virtual training in place for circumstances such as these and for those people who may prefer it.

You need to be equipped with the technology, staffing and structure to go virtual. So, the best business model is a combination of the two; live training and virtual. For clients who prefer to come to the gym, you have to build their confidence with the cleaning, and social distancing protocols.

Having the tools and expertise to pivot in either direction should be the goal of any gym. That way, whatever happens, you don’t lose your members because you can’t really predict what will happen in the future as we have learned so far. In addition, coming out of this, we’ll have some people who will prefer to continue training virtually. This creates another income source for your gym

Key Takeaways

• The implications of gym getting closed again across different states (00:53)
• In-person training in the gym will not go away (05:42)
• Being equipped with the technology, staffing, and structure to run both live and virtual training (07:08
• Having the right tools to service personal training clients (11:19)
• Why franchises will be forced to disclose how COVID affected their financials going forwards (20:18)
• How a hybrid model works best to service all personality types (23:15)
• Being ready to pivot quickly in either direction by having the right assets in place (25:51)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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