Ep. 160 features Sebastian from Plucky, which is pioneering "gambling as a service," enabling brands with an audience to offer real money gaming without getting involved in regulation. This episode was recorded on-site at the NEXT Summit New York in March 2025.
Winning the Starties award for Best Collaboration after partnering with Genius Sports to monetize free-to-play gamesThe deal with The Sun, monetizing half a million UK fantasy players through Plucky’s platformHis journey from a high school dropout to building and exiting multiple tech startupsHow Plucky integrates regulated real money gaming seamlessly into fantasy and live environmentsPlans to expand into Ireland, Australia, South Africa, and explore the U.S. market as a game of skill providerThe innovative live environment partnership with Sixes Cricket, allowing friends to bet while playing in a barThe importance of lifetime value and building stickiness in Plucky’s business modelWhy he believes in prioritizing distribution over product in the early stages of a startupHis strategy for handing off leadership when Plucky scales beyond the initial growth stageHis long-term vision of making Plucky a verb synonymous with engaging audiences in real money gaming environmentsHow he sees massive potential in blending real money gaming with live sports environments in the futureCatch the video version of this episode here.
➡️ Sebastian Lewis on Linkedin
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.