Let’s look at what upgrading video on Apple Podcasts means for podcasting as an industry.

Apple Podcasts is rolling out support for HTTP Live Streaming (HLS). Bryan Barletta breaks down what HLS actually is, how it handles video, audio, and dynamic ad delivery through HLS Interstitials, and what it means to have early buy-in from hosting platforms like  Acast, Amazon’s ART19, Triton’s Omny Studio, and SiriusXM Media.

• Written by Bryan Barletta
• Edited by Molly DeMillier, Tom Webster, and Gavin Gaddis
• Text and audio edited by Gavin Gaddis

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Find the full article here on Sounds Profitable.