On today’s episode we discuss the challenges of Founders. We look at the most common challenges entrepreneurs are dealing with and advice on how to get through it. We also discuss the change of consumer trends during COVID, and the rise of the health & wellness industry.  Yadin Shemmer is the Founder and CEO of Intrinsic, an acquirer and accelerator of Amazon-focused health and wellness brands. Before founding Intrinsic, He spent 15 years building and running consumer health businesses, including Mango Health, and Everyday Health, both sold in 2019 and 2016 respectively. Yadin started his career in finance as both an M&A advisor and later as an investor.

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Today we discuss the challenges for Founders and entrepreneurs. We also discuss how consumer trends have changed during COVID and the rise of the Health & Wellness space.  Founder and CEO of Intrinsic Yadin Shemmer spent 15 years building and running consumer health businesses. Now he focuses on acquiring and accelerating Amazon-focused health and wellness brands.