The Biggest Mistake in Estate Agency Tech: Mal McCallion Tells All!

What if the biggest mistake of your career was trusting technology to do it all? In this candid and thought provoking conversation, we’re joined by Mal McCallion, (the man behind PrimeLocation and Zoopla), as he reflects on his early belief that tech would revolutionise estate agency without much human input. Fast forward to today, and with AI dominating the conversation, Mal reveals why that mindset was flawed and what agents really need to know.

This episode dives into how AI is reshaping the property industry, not by replacing people, but by shifting how we work. Mal talks about the real opportunities AI brings, the dangers of hype, and why relationships still sit at the heart of the business. He also challenges whether CRMs are keeping pace, and what agents should be doing to stay ahead.

Listen now and share your thoughts. Has AI started changing your business yet, or are you still waiting to see the impact?