As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media.

On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down.

Discussed in this Episode:

• Why it’s vital to listen to consumers and not try to craft artificial hype
• How “negative” PR can still be turned positive
• The need for content marketers to remember the importance of the top of the funnel

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/