The Bootstrapped Founder

The Bootstrapped Founder

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The Bootstrapped Founder episodes

  • 239: Things That Kill The Village

    We delve deep into the world of online communities, exploring their growth, evolution, and the disruptive elements that can lead to their downfall. Drawing compelling parallels with traditional villages, we seek to understand the role of trust, shared culture, and considerate interaction in these digital spaces.

    We touch on the dynamics that can lead to the erosion of online communities, such as inconsiderate self-promotion and the mass influx of new members who lack a shared understanding of the community's values. Drawing inspiration from Immanuel Kant's teachings, we discuss how short-term gains can often lead to long-term reputation costs.

    The podcast episode offers insights on how to contribute positively and build a reputation as a valued member of these virtual communities. It serves as a guide to navigating the complex dynamics of online spaces, focusing on their enrichment rather than erosion.

    The blog post: https://thebootstrappedfounder.com/things-that-kill-the-village/

    The podcast episode: https://share.transistor.fm/s/f317d6bb

    The video: https://youtu.be/gakz2PeCYGY

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find your Following: https://findyourfollowing.com


    Find me on Twitter: https://twitter.com/arvidkahl/

    This episode is sponsored by Acquire.com

    13 min
  • 238: Brian Sierakowski — Leading an Acquired Business

    Ever found yourself stepping into a role that you never expected you'd be in? That’s what my guest, Brian Sierakowski, did when he took over as CEO of Bearmetrics, a company that he had not founded, but was handed over to him after an acquisition by a private equity firm. Entering an existing team, dealing with the weight of expectations, and managing an already functioning business with its own culture and values, Brian's journey is a roller coaster of challenges and learnings that he’s eager to share with you today.

    Brian on Twitter: https://twitter.com/bsierakowski/

    The blog post: https://thebootstrappedfounder.com/brian-sierakowski-leading-an-acquired-business/

    The podcast episode: https://share.transistor.fm/s/2ec803d1

    The video: https://youtu.be/XWjC4w_cD7g

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find Your Following: https://findyourfollowing.com

    This episode is sponsored by Acquire.com

    • (00:00) - From Indie Hacking to Acquired Businesses
  • (06:39) - Taking Over an Acquired Business Challenges
  • (12:09) - Improvements and Changes in the Business
  • (26:14) - Cancelling Subscriptions and Learning From Feedback
  • (34:33) - Managing Expectations in Public Settings
  • (42:24) - Career Transition Options and Considerations
  • (53:27) - Dual Perspective in Building a Business
  • (01:05:23) - Selling Your Business
  • 1 hr 7 min
  • 237: Eventual Reciprocity

    Learn about the power of eventual reciprocity and how it can benefit your business. Discover how giving without expecting anything in return can lead to long-term success, and find out how to strike the perfect balance between offering free content and monetizing your trade secrets. Don't miss out on this valuable lesson in entrepreneurship and audience building.


    The blog post: https://thebootstrappedfounder.com/eventual-reciprocity/

    The podcast episode: https://share.transistor.fm/s/bb7d24fb

    The video: https://youtu.be/6T_fRdQukMo

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find your Following: https://findyourfollowing.com


    Find me on Twitter: https://twitter.com/arvidkahl/

    This episode is sponsored by Acquire.com

    9 min
  • 236: Tony Dinh — Ups and Downs of an Indie Hacker Journey

    Step into the world of Tony Dinh, an accomplished indie hacker famed for his ability to craft products with show-stopping aesthetics while keeping them public on Twitter. Tony, who holds the helm in the product design world, made waves with his browser extension, Blackmagic, and his unique pricing and revenue model approach. Our chat offers a deep dive into Tony's journey and his decision-making process during the Twitter API price increase, eventually leading to the sale of Blackmagic to HypeFury. His insights on product design and experiences as a front-end engineer are worth their weight in gold.

    00:00:00 Introduction 

    00:01:24 How do you get good at design? 

    00:07:50 Working in enterprise businesses first. 

    00:13:08 Selling as an indie hacker. 

    00:18:18 How to complete the sale? 

    00:23:02 Transitioning the ownership. 

    00:28:31 Running into platform risk. 

    00:34:13 The launch of the product. 

    00:38:42 Do you have a process for internal documentation? 

    00:47:22 How do you deal with clones? 

    00:51:19 The importance of having a ProductHunt-compatible audience. 

    00:55:39 What’s your current software portfolio like? 

    01:01:09 What to do when you’re stuck? 

    Tony on Twitter: https://twitter.com/tdinh_me

    The blog post: https://thebootstrappedfounder.com/tony-dinh-ups-and-downs-of-an-indie-hacker-journey/

    The podcast episode: https://share.transistor.fm/s/ee414120

    The video: https://youtu.be/i99OHAacxbk

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find Your Following: https://findyourfollowing.com


    This episode is sponsored by Acquire.com! Go to http://try.acquire.com/arvid/ to get started with making sure you run a sellable business.

    • (00:00) - Introduction
  • (01:24) - How do you get good at design?
  • (07:50) - Working in enterprise businesses first.
  • (13:08) - Selling as an indie hacker.
  • (18:18) - How to complete the sale?
  • (23:02) - Transitioning the ownership.
  • (28:31) - Running into platform risk.
  • (34:13) - The launch of the product.
  • (38:42) - Do you have a process for internal documentation?
  • (47:22) - How do you deal with clones?
  • (51:19) - The importance of having a ProductHunt-compatible audience.
  • (55:39) - What’s your current software portfolio like?
  • (01:01:09) - What to do when you’re stuck?
  • 1 hr 6 min
  • 235: The Bad Kind of Attention

    Here the three common pitfalls that can sabotage your efforts to build a Twitter audience: transactional interactions, focusing on “free,” and a tonal mismatch. Learn how chasing virality, relying on transactional attention, and curating a negative tone can all backfire in the long run. Find out what kind of attention you should be seeking to build lasting relationships with your followers and grow your personal brand.

    The blog post: https://thebootstrappedfounder.com/the-bad-kind-of-attention/

    The podcast episode: https://share.transistor.fm/s/74843be8

    The video: https://youtu.be/BGVSA1-B4AU

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find your Following: https://findyourfollowing.com


    Find me on Twitter: https://twitter.com/arvidkahl/

    This episode is sponsored by Acquire.com

    13 min
  • 234: Jason Cohen — Two Exits & Two Unicorns

    Are you a bootstrapper who's never considered raising investment money? Or maybe you're a die-hard VC-funded growth hacker who can't imagine running a business without that extra cash infusion. Either way, Jason Cohen's journey from bootstrapping to raising millions will give you a fresh perspective on the funding debate.

    Jason discusses his personal discovery of wanting a different journey with WP Engine, which led to raising money after two years of bootstrapping. We also uncover the importance of understanding your competitors instead of demonizing them, in order to develop a unique strategy for your own business.


    Jason has seen and done a lot as a founder. No matter what stage of this journey you’re on, you will learn something today.

    00:00:00 Introduction
    00:01:27 Raising money for bootstrapped companies.
    00:09:16 When is it bad to sell your business?
    00:15:31 The problem with self-imposed ignorance.
    00:19:11 Founder mental health issues
    00:23:04 How to hire people who are better than you.
    00:27:26 The importance of having a consistent strategy.
    00:31:20 The reality distortion field of a software business.
    00:34:59 Do you ever consider building a solopreneur business again?
    00:40:37 Do you ever consider not being a founder anymore?
    00:45:12 The value of building a public network.
    00:54:12 The importance of building public.
    01:01:03 The importance of social media.

    Jason on Twitter: @asmartbear

    The blog post: https://thebootstrappedfounder.com/jason-cohen-two-exits-two-unicorns/

    The podcast episode: https://share.transistor.fm/s/b349aec5

    The video: https://youtu.be/fMniLsLl5nc

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find Your Following: https://findyourfollowing.com


    This episode is sponsored by Acquire.com! Go to http://try.acquire.com/arvid/ to get started with making sure you run a sellable business.

    • (00:00) - Introduction
  • (01:27) - Raising money for bootstrapped companies.
  • (09:16) - When is it bad to sell your business?
  • (15:31) - The problem with self-imposed ignorance.
  • (19:11) - Founder mental health issues
  • (23:04) - How to hire people who are better than you.
  • (27:26) - The importance of having a consistent strategy.
  • (31:20) - The reality distortion field of a software business.
  • (34:59) - Do you ever consider building a solopreneur business again?
  • (40:37) - Do you ever consider not being a founder anymore?
  • (45:12) - The value of building a public network.
  • (54:12) - The importance of building public.
  • (01:01:03) - The importance of social media.
  • 1 hr 5 min
  • 233: Entrepreneurship isn't genetic. It’s memetic.

    Are entrepreneurs born or made? Find out as we explore the profound impact of nature and nurture on the development of an entrepreneurial spirit. Discover how family stories, socioeconomic status, and exposure to diverse narratives shape your perspectives and behaviors. Uncover what it takes to become a successful entrepreneur in the digital age.

    The blog post: https://thebootstrappedfounder.com/entrepreneurship-isnt-genetic-its-memetic/

    The podcast episode: https://share.transistor.fm/s/f85b818b

    The video: https://youtu.be/vm4c4KQSKu0

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find your Following: https://findyourfollowing.com


    Find me on Twitter: https://twitter.com/arvidkahl/

    This episode is sponsored by Acquire.com

    16 min
  • 232: Andrew McIntosh — First-Generation Entrepreneurs

    Andrew McIntosh is a first-gen entrepreneur. And so am I. And we both needed help along the way. From building a sustainable and inclusive community for first-gen entrepreneurs to discussing the power of business coaching and growth mindset, you'll gain valuable insights into the world of entrepreneurship without a safety net. Learn from a successful underdog's story and get inspired to take your own entrepreneurial journey to the next level. No matter what your parents say.

    Andrew on Twitter: https://twitter.com/andrew_drives

    The blog post: https://thebootstrappedfounder.com/andrew-mcintosh-first-generation-entrepreneurs/

    The podcast episode: https://share.transistor.fm/s/e49eaaa6

    The video: https://youtu.be/Iez5Qcz6JOs

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find Your Following: https://findyourfollowing.com


    This episode is sponsored by Acquire.com! Go to http://try.acquire.com/arvid/ to get started with making sure you run a sellable business.

    • (00:00) - Introduction
  • (02:08) - Learning by doing by making mistakes.
  • (06:04) - The importance of having a support network.
  • (10:43) - Entrepreneurship is a rollercoaster.
  • (14:07) - Have you always been crazy or is this a new development?
  • (20:41) - Coaching vs. coaching.
  • (24:28) - Building a digital community that is asynchronous.
  • (28:19) - Community building and accountability in business.
  • (32:47) - Entrepreneurship starts with a community.
  • (37:35) - Share your wins and losses.
  • (42:20) - Entrepreneurship as a vehicle for freedom.
  • (49:35) - Getting people to the point where they graduate.
  • (52:41) - The importance of sharing your story and building a community.
  • 58 min
  • 231: Responding Fast to Customers — A Good Idea?

    Are you responding to customer service requests as quickly as possible? You may think it's the best strategy, but this dedication comes at a hefty price. Today, I will share my experience with the pros and cons of super-quick customer service responses, the role of software tooling, and how to balance response speed with good business sense. Discover the layered approach to customer service that will help you have your speedy cake and eat it, too.

    The blog post: https://thebootstrappedfounder.com/responding-fast-to-customers-a-good-idea/

    The podcast episode: https://share.transistor.fm/s/5d404f4d

    The video: https://youtu.be/J8qbNR3rz0w

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find your Following: https://findyourfollowing.com


    Find me on Twitter: https://twitter.com/arvidkahl/

    This episode is sponsored by Acquire.com

    • (00:01) - Intro
  • (01:38) - Customer service response times
  • (03:42) - Proving that I’m the real deal
  • (05:13) - The importance of prioritizing customer service and productivity
  • (06:55) - How to embrace the bots
  • (09:32) - Don’t act like your bots are people
  • (11:12) - Optimizing for response speed
  • 14 min
  • 230: Moritz Dausinger — Serial Indie Entrepreneurship

    Today, I’m talking to Moritz Dausinger, a serial indie hacker with several exits under his belt. Moritz most recently pivoted his software business Refiner after 18 months of trying to figure out a way forward. Well, now he’s found it. We will chat about figuring out how to structure sales, how and who to hire, and if he wants to sell this business again, for a third time.

    Moritz on Twitter: https://twitter.com/mdausinger

    The blog post: https://thebootstrappedfounder.com/moritz-dausinger-serial-indie-entrepreneurship/

    The podcast episode: https://share.transistor.fm/s/215b9c09

    The video: https://youtu.be/8jiwJZyMjEI

    You'll find my weekly article on my blog: https://thebootstrappedfounder.com

    Podcast: https://thebootstrappedfounder.com/podcast

    Newsletter: https://thebootstrappedfounder.com/newsletter


    My book Zero to Sold: https://zerotosold.com/

    My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

    My course Find Your Following: https://findyourfollowing.com


    This episode is sponsored by Acquire.com! 

    • (00:00) - Introduction to today’s episode.
  • (03:04) - How did you get involved with the indie hackers podcast?
  • (10:11) - It’s never just about execution.
  • (16:40) - The importance of bootstrapping.
  • (20:16) - Getting funding for Refiner.
  • (24:47) - How to outsource your technical work.
  • (29:29) - How did you decide to sell your company?
  • (35:47) - The importance of building a good relationship with the seller.
  • (38:38) - Sharing your story in public.
  • (42:23) - The importance of sharing your story.
  • (47:50) - Bridging the gap between sales and customer service.
  • (51:56) - Pricing structure for dual models.
  • (57:43) - How expensive is it to run a database server?
  • (01:03:08) - What is the perfect sellable business?
  • 1 hr 8 min

About The Bootstrapped Founder

From the publisher's feed

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.

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