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The changing dental consumer is having a drastic impact on dental and orthodontic case acceptance. Healthcare professionals are not properly trained on the consumer, commercial, business, marketing sales, etc.aspects that are required to thrive in a competitive environment. In part 3, we discuss how to increase dental case acceptance utilizing the consumer psychology principle called, "Authority." Using your "authority" is another form of dental internal marketing that is proven by science to increase case acceptance for dentists and orthodontists.

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The changing dental consumer is having a drastic impact on dental case acceptance as healthcare professionals do not have the consumer/commercial/business/marketing/sales/etc. expertise to thrive in today's competitive marketplace. In part 2, we discuss how to increase dental case acceptance utilizing the proven consumer psychology methods titled, "Effective Frequency." Using effective frequency is another form of dental internal marketing that is proven by science to increase case acceptance for dentists and orthodontists.

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The changing consumer is having a drastic impact on dental case acceptance. In part 1, we discuss how to increase dental case acceptance utilizing proven consumer psychology methods. This episode, in particular, focuses on the consumer decision-making process as it pertains to, "Reciprocity." Using reciprocity is another form of dental internal marketing that is proven by science to increase case acceptance for dentists and orthodontists.