Everyone loves the idea of having a team… until they actually have one. When I hired my first assistant at 23, I thought it would make my life easier… instead, it made me a better leader. It gave my body a break, but not my mind.

“New level, new devil. New opportunities come with new challenges.”

Fantasy vs. Reality

We all think once we hire, everything will get easier. But in reality, chaos comes first. You go from working in the business to growing people.

Assistants: The Most Misunderstood Role

Assistants aren’t “help.” They’re our right hand, our Co-Stylists, our future leaders. When you hire out of desperation, you create misalignment not culture.

“You can’t lead people until you’ve learned how to train them.”

The Hard Truths

You’ll be the bad guy sometimes. You’ll lose sleep. You’ll care more than they do. But every tough moment shapes you into the kind of leader your team deserves.

“If you avoid confrontation to keep the peace, you’ll start a war inside yourself.”

Why We Do It

Because it’s worth it, the lightbulb moments, the growth, the legacy. Leadership stretches you. It’s hard as hell, but it’s the most meaningful work you’ll ever do. 

Ready to start training your first assistant the right way?

 Grab our Ultimate Assistant Guide for $99 👇🏼

https://lg-education.mykajabi.com/ultimateassistantguide