Control and Compound with Darren Mitchell

The Bunkie Life Story: From Family Project to Canadian Success ft. David Fraser | Entrepreneurial Series


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Welcome back to another episode of Control and Compound. Today's episode is the first in our Entrepreneurial Series that highlights some of Canada's most successful and interesting entrepreneurs.

Episode 1 features David Fraser, founder and CEO of Bunkie Life, to talk about how a simple problem — running out of bedrooms — turned into a national phenomenon.

David shares his journey from building the first bunkie for his family, to pitching on Dragon's Den, scaling manufacturing across North America, and building a company culture obsessed with connection and customer success.

They also dive into:

  • How to grow a company while keeping its heart and values intact

  • Lessons from surviving near-bankruptcy and turning it into growth

  • How Bunkie Life's "Win a Bunkie Giveaway" became a marketing goldmine

  • Why "Made in Canada" still matters

  • Bitcoin, entrepreneurship, and what real wealth means

  • Giving back through the Ronald McDonald House partnership

Whether you're an entrepreneur, dreamer, or family business owner, this episode is packed with inspiration, practical wisdom, and a few laughs along the way!

Show notes:

00:00 - Introduction to David Fraser

00:55 – The origin of Bunkie Life: Solving a family space problem

02:10 – First builds and early growth

05:05 – How Bunkie Life makes assembly easy for anyone

07:00 – The "Made in Canada" mission and why it matters

08:35 – Scaling without losing the heart of the company

09:50 – Creating culture, community, and "the Bunkie Life cult"

13:10 – Solving customer problems before they even happen

16:10 – The near-bankruptcy story and lessons learned

19:00 – The viral Bunkie Giveaway: marketing genius explained

22:20 – Expanding into the U.S. and what's next for Bunkie Life

27:00 – Wealth, inflation, and the housing market reality

30:00 – Giving back: Bunkie Life + Ronald McDonald House

33:00 – Legacy, family, and building for the next generation

35:10 – Rapid fire: hardest builds, best books, and future outlook

37:20 – Advice for every Canadian entrepreneur

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Thank you for tuning in to this episode. The information contained in this podcast is for informational and entertainment purposes only, and is separate and apart from the wealth coach services provided by Darren Mitchell and Associates, Inc. To its qualified clients, Control and Compound Financial expressly disclaims any and all liability or responsibility for any direct, indirect, incidental or any other damages arising out of any individual's use of this podcast or the information in it.

The views expressed here are those of each participant and guests, and not necessarily those of or endorsed by Control and Compound Financial, its affiliates, subsidiaries, and their respective directors, shareholders, officers, or employees. For full disclosure, visit controland compound.com/podcast-media.

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