#002 Part 2 of 3 of How to Build a Successful Candle Business. 

Our candle business journey evolved through strategic sales channels that built upon each other, creating multiple revenue streams and customer touchpoints along the way.

• Started by selling to friends and family who followed our brand development on social media
• Launched simultaneously on Shopify and Etsy to reach different customer segments
• Utilized markets and pop-ups for real-time customer feedback and email list building
• Created a wholesale strategy by identifying dream retailers and personalizing outreach
• Developed fundraiser partnerships with local nonprofits to expand community awareness
• Opened our first brick-and-mortar store just six months after selling our first candle
• Built email marketing as our most reliable sales driver during slow periods
• Focused on SEO optimization to drive organic traffic to our Shopify store
• Expanded to three retail locations with different formats based on local market needs
• Maintained approximately 140 wholesale accounts through consistent relationship building

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