The Business Men

Joel Dommett and Ben Shephard reveal how they came up with their skincare brand name - Joel and Ben For Skin. The rationale behind it, and their plans for the brand's logo and visual identity. And Sam Dumont, Executive Creative Director at Blue Marlin, shares her wealth of knowledge about design, branding and how to properly brief a designer. 

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at [email protected] or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it.

Join our Patreon today at patreon.com/thebusinessmen

👉 Sam Dumont’s Creative Brief Template (FREE on Patreon): https://bit.ly/4bhGBWE 

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment. 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

The listeners have spoken! Joel and Ben finally unveil the official name of their brand‑new skincare brand.... FINALLY! This episode marks the true beginning of the brand’s journey: no products, no packaging… just a name, a dream, and two very excitable hosts.

To help them understand what happens next, the boys sit down with former Chief Marketing Officer of Boots, Pete Markey, for a masterclass in early‑stage branding and marketing. From shaping a brand’s identity to figuring out how to stand out on a crowded shelf, Pete gives the boys a crash course in what they should (and shouldn’t) do now that the name is locked in.

Expect laughs, lessons, listener power, and the first proper step into building a skincare brand from scratch. It all starts here.

We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at [email protected] or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it.

Join our Patreon today at patreon.com/thebusinessmen

What's the stupidest brand name you've ever heard of? 👉 Submit here

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment. 

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts 

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x

Ben Shephard and Joel Dommett reveal the final three names for their upcoming skincare brand. This episode delves into the rigorous workshop that led to the shortlist and discusses the unique significance of each name. The guys also talk about their ongoing survey challenge, and the weekly challenges they'll be set. PLUS an incentive for one of them to get pierced if they meet a target of 5000 survey submission by February 14th. 

We want to hear from YOU! Do you own or work for a small business? Is there a small business you love and support? Please share it with us, email at [email protected] or leave us a voice note at https://www.speakpipe.com/TheBusinessMen and tell us about the business and why you love it.

Join our Patreon today at patreon.com/thebusinessmen

Follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment. 

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU

Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho

Joel and Ben are back in 2026 with a bang! They dive into the hottest business trends set to shape the year—from AI-driven innovation to sustainability strategies—while reflecting on their biggest wins and lessons from 2025. Expect sharp insights, candid conversations, and a roadmap for staying ahead in the ever-changing business world.

Join our Patreon today at patreon.com/thebusinessmen

Email us at [email protected] and follow on socials @thebusinessmenpod

Email us at [email protected] and follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU

Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho

Celebrate the season with Joel and Ben in this heartwarming festive special! The holiday cheer comes in the form of a CLASSIC 'Secret Santa' gift exchange, and things get emotional when they listen to touching messages from little ones sharing what they love most about the father figures in their lives. It’s an episode packed with joy, sentiment, and the magic of Christmas—perfect for cozying up and feeling all the feels.

Join our Patreon today at patreon.com/thebusinessmen

Email us at [email protected] and follow on socials @thebusinessmenpodEmail us at [email protected] and follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of The Business Men, Ben and Joel are reunited as Joel returns from Australia with big news! It isn't all happy returns for Joel as Ben updates him with some of the challenges the business has been facing whilst he's been away. They hear some bad news from their business partner Russell and some advice from previous guest Deborah Meaden.

The Boys also set each other a challenge to help drive more interest to their skincare survey and the loser will be getting pierced.

Join our Patreon today at patreon.com/thebusinessmen

Email us at [email protected] and follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment.

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU

Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho

In this episode of The Business Men, Ben Shephard sits down with the legendary Nicki Chapman to uncover the stories behind the music that defined a generation. From helping launch the Spice Girls to shaping some of the biggest ’90s bands, Nicki shares insider secrets on building global icons and the role of PR in creating lasting success. Expect candid insights, nostalgic moments, and practical lessons on how smart publicity can transform a brand—whether in music or business.

Join our Patreon today at patreon.com/thebusinessmen

Email us at [email protected] and follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU

Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho

Ben sits down with entrepreneur and investor Deborah Meaden to uncover what it really takes to make bold decisions in business. From navigating risk to spotting opportunities others miss, Deborah shares her hard-earned wisdom on resilience, innovation, and the mindset that drives success. Whether you’re building a start-up or scaling a global brand, this conversation is packed with practical advice and inspiring stories from one of the UK’s most respected business leaders.

Join our Patreon today at patreon.com/thebusinessmen

Email us at [email protected] and follow on socials @thebusinessmenpodEmail us at [email protected] and follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

In a world where businesses run on connectivity, staying secure is non-negotiable. In this episode of The Business Men, Joel Dommett and Ben Shephard dive into the critical topic of cybersecurity with Lee Stephens, BT’s cyber security expert. Packed with practical, real-world advice on safeguarding data this episode shows why cybersecurity isn’t just an IT issue—it’s a business imperative for start-ups and global enterprises alike.

For more on cyber security, please go to: Cyber Security is everyone’s business | BT Business

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Survey for men: https://form.typeform.com/to/lzTbAxBU

Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho

In this episode, Ben and Joel take their skincare vision to the next level with the help of Product Developer Angela Adjei. The pair discuss some of the market research so far, and Angela gives her insider tips in bringing to market exactly what the market wants!

Plus, Ben & Joel hear from YOU, you lovely Patreon lot!

And f you're not already, come join our Patreon today at patreon.com/thebusinessmen

Email us at [email protected] and follow on socials @thebusinessmenpod

The Business Men is a production of Sony Music Entertainment.

Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts

To bring your brand to life in this podcast, email [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices