Makers Mindset

The Business of Beauty: How Shani Darden Built a Multi-Million Dollar Brand


Listen Later

Shani Darden, the founder of Shani Darden Skincare, has built a name as Hollywood’s go-to skincare expert. She is trusted by stars like Jessica Alba, Chrissy Teigen, and Kelly Rowland for her results-driven approach. After training under a top dermatologist, she developed her own formulations, launching her flagship studio in Beverly Hills in 2019 and securing a coveted spot at Sephora in 2020. 


In this episode, Shani talks about how she went from mixing masks in her childhood home to creating one of the most sought-after skincare brands. She opens up about navigating the beauty industry, building a brand without a roadmap, and staying hands-on with clients while scaling a business. You’ll hear her insights on effective product development, the power of social media, and the strategies she learned over her career.


Timestamps:


[00:00] Introduction

[04:08] Creating Retinol Reform and entering the skincare industry

[05:14] Transitioning from service-based work to product development

[06:27] Challenges in launching a skincare brand

[07:35] The importance of trial and error in product creation

[08:42] How Sephora became a major retail partner

[09:56] The role of packaging and refining the brand

[10:45] Building a team that aligns with brand values

[11:33] Why hiring slow is crucial for long-term success

[12:18] Social media’s impact on personal branding

[13:09] How client feedback shapes product development

[14:21] The challenges of balancing retail deadlines with product quality

[15:37] Tips for building an engaged online community

[16:42] Overcoming self-consciousness in social media marketing

[17:15] Experimenting with content strategies for better engagement

[18:29] Finding balance between content creation and business operations

[19:45] Adjusting to entrepreneurship and leadership roles

[20:56] The importance of mentorship and learning from mistakes

[21:33] Rapid-fire business and skincare advice

[22:12] Common skincare mistakes and how to avoid them


Resources Mentioned:


Retinol Reform | Website

Sephora | Website

Shani Darden Skincare | Website


Follow Nancy Twine:

Instagram: @nancytwine

www.nancytwine.com


Follow Makers Mindset:

Instagram: @makersmindsetspace

TikTok: @themakersmindset


...more
View all episodesView all episodes
Download on the App Store

Makers MindsetBy Nancy Twine

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

40 ratings


More shows like Makers Mindset

View all
The School of Greatness by Lewis Howes

The School of Greatness

21,269 Listeners

The Skinny Confidential Him & Her Podcast by Lauryn Bosstick & Michael Bosstick / Dear Media

The Skinny Confidential Him & Her Podcast

14,892 Listeners

Naked Beauty by Brooke DeVard

Naked Beauty

1,151 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,068 Listeners

The Dream Bigger Podcast by Siffat Haider

The Dream Bigger Podcast

594 Listeners

Hello Seven Podcast by Rachel Rodgers

Hello Seven Podcast

579 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,101 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

838 Listeners

Gloss Angeles by Kirbie Johnson and Sara Tan

Gloss Angeles

679 Listeners

Working Hard with Grace Beverley by Grace Beverley

Working Hard with Grace Beverley

194 Listeners

Move With Heart by with Melissa Wood-Tepperberg

Move With Heart

1,113 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,884 Listeners

Networth and Chill with Your Rich BFF by Vivian Tu

Networth and Chill with Your Rich BFF

1,704 Listeners

Wellness Her Way with Gracie Norton by Dear Media

Wellness Her Way with Gracie Norton

575 Listeners

Hot Smart Rich by Maggie Sellers

Hot Smart Rich

55 Listeners