Kurian Tharakan is the founder of the sales and marketing strategy firm, StrategyPeak. He's been in sales for over 27 years and now consults new startups when they need to launch their business. No matter what you do, we're all in the business of persuasion and sales, whether it's your business or just convincing your kid to go to bed on time, we all use persuasion skills everyday. He goes through his strategy when it comes to selling the story of your business.