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The business of slogans
Felicity Hannah speaks to a panel of guests about the headline news stories of the week: from US President Trump’s inauguration to declining consumer confidence.
Also, what makes a good slogan? Felicity speaks to the man responsible for the iconic catch phrase 'should’ve gone to Specsavers'.
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By BBC Radio 5 Live
4.6
4444 ratings
Felicity Hannah speaks to a panel of guests about the headline news stories of the week: from US President Trump’s inauguration to declining consumer confidence.
Also, what makes a good slogan? Felicity speaks to the man responsible for the iconic catch phrase 'should’ve gone to Specsavers'.
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