The Business & Pleasure of Flowers

Episode 216: 
We know our Cliquers are bustling as they work tirelessly to spread love and joy on this special day. In this short episode, join Lori as she recounts a heartwarming Valentine's encounter that left a lasting impression. Meanwhile, Vonda adds a touch of intrigue with little-known facts about Valentine's Day, from its mysterious origins to surprising trivia about the first valentine and the evolution of candy traditions. Tune in for a burst of romance and fascinating insights in this bite-sized Valentine's Day special!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 215:  This week Vonda and Lori rewind back to the Episode six where they share the four personality types of customers and how knowing that difference can elevate customer service, increase the sale, make taking orders more efficient and effective and have customers coming back for more, from YOU. 
Customers share a common desire for kindness, understanding, and honesty. They crave an experience that goes beyond the transaction, when you recognize their individuality, or personality type, it is a game changer when it comes to providing exceptional customer service.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 214: In this episode, we sit down with Sarah Botchick, an expert from Pioneer Imports and Wholesale, to discuss the latest trends for spring decor and prom. She shares valuable information and gives you access to their trends reports, via their website, to help you plan for success. Tune in as we unpack the why and how to set yourself up for success this spring and prom season!
Pioneer Imports and Wholesale
Spring Home Decor Trends
Event Decor Trends
Prom Trends 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 213: Join Lori and Ellie in this episode as they candidly share their "icks" - those things that totally gross them out - and their favorite new products they have recently discovered.

They then move into an exciting interview with Holly Haveman, CF, the Chair of the 2024 Great Lakes Floral Event Expo (GLFEE). Join them as they delve into the details of this upcoming event, which will be held in Grand Rapids, MI from March 1st to March 3rd, 2024.

During the interview, they discuss the highlights of the GLFEE, including workshops, keynote presentations, and networking opportunities. They also share their thoughts on who should attend the event and the potential takeaways for floral industry professionals.

Whether you're a seasoned florist or just starting out in the business, this episode provides valuable insights and information about the 2024 GLFEE. Don't miss out on this exciting event!

Learn more about GLFEE
Great Lakes Floral Association

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 212: In this virtual staff meeting episode, join Vonda, Lori and the Flower Clique team as they share valuable information and tips for flower shop owners to prepare for the upcoming busiest day of the year - Valentine's Day 2024.

Vonda shares design productivity tips while Lori discusses sales tips and projections, providing insights into the estimated dollars customers are planning to spend on Valentine's Day this year, as reported by the National Retail Federation (NRF). These valuable statistics will help flower shop owners understand market trends and strategize their sales approach.
Communication between all team members is necessary for a successful holiday and a great Delivery driver is essential, as they are the face of the company as they deliver the final product. 

Whether you're a seasoned flower shop owner or just starting out in the industry, this episode offers valuable insights and recommendations to help you and your staff prepare for the demanding Valentine's Day season. Don't miss this opportunity to gain helpful tips from Vonda, Lori, and the experienced Flower Clique team.

If you want to see the entire webinar, it's available on YouTube here. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 211: In this episode, Vonda and Lori discuss an exciting start to the year 2024. Lori shares some goals and aspirations for the upcoming year, and they both reveal their chosen "word for the year" - a powerful concept that encapsulates their intentions and theme for 2024. Whether you're looking for inspiration or simply interested in hearing about their journey, this episode is packed with insights and a chuckle to help you kick off the year on a positive and purposeful note.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 210: 
Join us in this special podcast episode as Flower Clique marks four years of blooming success since its inception in January 2020. Lori and Vonda, are joined with Kami and Ellie to reflect on their incredible journey.

In this celebratory episode, the Flower Clique team delves into their professional growth over the past four years.

Listen in as Lori, Vonda, Kami, and Ellie answer thought-provoking questions about their experiences with Flower Clique. Discover what valuable lessons they've gained, the remarkable accomplishments that have defined their path, and the exciting goals they have set for the future.

As they navigate through these reflections, the team also expresses their gratitude for the unwavering support from their community, customers, and each other. Tune in to this inspiring episode filled with wisdom, laughter, and heartfelt moments as Flower Clique celebrates four years of growth, resilience, and floral beauty.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 209: 

Episode Description:  Vonda and Lori identify what they believe are the three most crucial areas for personal and business reflection from 2023 as we transition into 2024. Drawing upon their own experiences, conversations with many in this floral industry  and their own insights, Vonda and Lori provide a thoughtful guide for listeners to assess and analyze their own journeys.

Tune in as Vonda and Lori share their perspectives and encourage you to actively participate in this reflective journey. Your personal and professional growth awaits as you engage with the reflections of 2023 and set the stage for a successful and fulfilling 2024.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 208: Vonda and Lori welcome back  Ellie LaFever, PFCI. 
Ellie shares her invaluable insights and expertise on the process of creating fresh flower designs for the Flower Clique library of images for member websites. With a focus on the importance of having an open mind, Ellie discusses the key factors to consider when developing new floral products that capture the attention and imagination of customers.

As we look toward the future, Ellie also provides intriguing predictions for the floral industry in 2024. Discover what trends she foresees emerging in the coming years and gain a competitive edge in staying ahead of the curve.

Whether you are an aspiring florist, a seasoned professional, or simply have a love for beautiful blooms, this podcast episode is packed with inspiration and practical advice. Join Vonda, Lori, and Ellie as they explore the world of fresh flower product development and share their excitement for the future of floral design.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 207:  In this episode, Abby Chick, returns  with new excitement to discuss her recent videos as a Mayesh Design Star! She shares with Vonda and Lori  highlights of her clips about sustainability for the retail florist industry.  The conversation focuses on practical ways to incorporate sustainability practices into the day-to-day operations of a florist business that she implements in her own flower shop, Blakemore Flowers, in Virginia.  Abby keeps it real, offering actionable takeaways for listeners to apply to their own florist businesses. Whether you are a florist looking to make your operations more sustainable or simply interested in the topic, this episode is a must-listen. Join the conversation and share your thoughts with our Cliquer community.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist