The Business & Pleasure of Flowers

By Vonda LaFever & Lori WilsonBusiness Education Arts Self-Improvement Design Management

The Business & Pleasure of Flowers episodes

September 26, 2023 Transporting the Fragrance: A Conversation with David Armellini from Armellini Logistics
Episode 196: Join Vonda and Lori for an insightful chat with David Armellini, a second-generation owner of Armellini Logistics. In this episode, David shares the fascinating history of his family-owned company and their trusted transportation services for the cut flower industry. Discover how Armellini Logistics has evolved over the years, constantly improving their methods and maintaining high standards in the industry. David also delves into the unique challenges they face in the transportation of delicate flowers and how they overcome them.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
31 min
September 19, 2023 Journey of a Floral Professional: Interview with Brent Leech AIFD, CFD
Episode 195: In this inspiring episode, we sit down with Brent Leech, a highly accomplished floral designer, educator, and AIFD representative on the National Board. Brent takes us through his incredible journey from a small town in Illinois to the bustling Arizona Flower Market in Phoenix, where an average of 200 floral deliveries a day is the norm.
Brent shares insights on navigating the DIY floral market and you won't want to miss Brent's insightful "5-Minute Message," where he shares a nugget of wisdom that every aspiring or seasoned floral designer should hear. With his passion for flowers, creativity, and dedication to his lifelong work, Brent's story is sure to inspire and spark your own floral design journey.
Note: AIFD stands for the American Institute of Floral Designers, and CFD refers to Certified Floral Designer.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
25 min
September 12, 2023 Charting a Successful Course for 4Q 2023
Episode 194: In this episode Vonda takes the reins solo while Lori is away. She will explore key insights and practical tips to help you navigate the rest of 2023 with confidence.
Join her as she guides you as to what you can expect for your business in the upcoming months and how to effectively plan for success. We delve into the critical question of when and how to forecast your sales and determine if your business needs to hire additional staff, to ensuring you make informed decisions.
Tune in to gain valuable perspectives on strategic planning, set your business up for growth and success.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
27 min
September 05, 2023 From Novice to Expert: A Conversation with Lottie McKinnon
Episode 193: In this episode, we chat with Lottie McKinnon, Program Director, Industry Relations and Education at Teleflora. Lottie shares her story about how she started in the industry over 15 years ago and how her passion for flowers has driven her success.
Additionally, Lottie gives listeners a sneak peek into what to expect from the upcoming Teleflora Education programs in 4Q 2023 and beyond into 2024. Her knowledge, personality and uplifting attitude are an inspiration for everyone in the floral industry.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
32 min
August 29, 2023 Unveiling Growth Opportunities in Businesses
Episode 192: In this episode, we sit down with Tyler Martin, Vonda’s son and a seasoned flower buyer, who shares his experiences growing up in a flower shop. Tyler shares his thoughts on business locations and highlights some of the challenges and pitfalls that consumers often experience when trying to purchase flowers at a brick and mortar location.
Furthermore, Tyler emphasizes the importance of being proactive in sales to achieve growth, pointing out that simply relying on foot traffic is not enough. He brings up a secret marketing idea that has the potential to boost sales and attract customers, challenging listeners to think outside the box and tap into untapped opportunities.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
24 min
August 22, 2023 The Importance of Pricing Your Flower Designs on Your Website
Episode 191: As a floral business owner, it can be challenging find the time and have the expertise to price your designs competitively and profitably, especially in the online market. In this episode Kami Martin, Director of One Clique at Flower Clique, joins Vonda to discuss the important considerations to price your designs correctly on your website and how to avoid worrying about your direct competition.
Tune in to learn more about this crucial topic and approach pricing with confidence.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
30 min
August 15, 2023 C’Mon Barbie, Let’s Go Viral
Episode 190: In this episode, Lori and Ellie take a deep dive into the successful marketing campaign behind the release of the Barbie movie and discuss ways that retail florists can implement similar tactics and strategies to boost their own businesses.From innovative social campaigns to creative collaborations, we break down the recipe that allowed Barbie capture the hearts of everyone this summer and surpass $1 billion at the box office.Join us in this exciting episode as we chat about the success of the Barbie movie marketing campaign and discuss ways florists can implement these strategies to take their businesses to new heights.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
27 min
August 08, 2023 The Bridge Between Eras: Navigating Generational Communication with Cameron Pappas and Ellie LaFever
Episode 189: In this thought-provoking episode of "The Bridge Between Eras," join your host, Lori Wilson, as she lets Vonda have a day off while she hosts Cameron Pappas and Ellie LaFever. These two Millennials sit down with Lori and delve into the fascinating and ever-relevant topic of generational communication and succession in the business world. Together, they explore the challenges and opportunities that arise when different generations collide, and share insightful strategies for fostering effective communication and ensuring a smooth transition of leadership within organizations. Gain valuable insights, learn from real-life examples, and discover actionable takeaways that can help you bridge the gap and navigate the complexities of generational dynamics in your own business. Tune in now to unlock the secrets of successful intergenerational collaboration!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
52 min
August 01, 2023 Tips to Open Your Mindset in Managing your Business
Episode 188: There is a lot of buzz about a mindsets and the importance of it in our businesses. Much of what we know and understand comes from studies found in the book Mindset by Carol S. Dweck, Ph.D. Lori and Vonda discuss fixed and growth mindsets in relationship to new ideas and ways to grow in your business. Lori shares her own way to decide if an idea is worth sharing, calling it her P.P.P. It really can be a game changer for anyone filled with ideas and wondering why they are not well received.
You will walk away with a tool to help you succeed in conversations with fixed mindset individuals.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
28 min
July 25, 2023 Business and Life Lessons from a Successful and Experienced Florist Battling Cancer
Episode 187: In this episode, we'll hear the inspiring story of Faye the Florist, a shop owner who is fighting a fierce battle with cancer. Despite the odds, Faye's cancer diagnosis has not hindered her passion for her business.

Faye shares with us the growth of her business over the years and the invaluable lessons she has learned along the way. Her determination and positive attitude will inspire listeners to tackle any challenge that comes their way.

Tune into this extraordinary conversation with Faye the Florist, where her experiences and insights will surely leave an indelible mark on your heart.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
1 hr 16 min

About The Business & Pleasure of Flowers

From the publisher's feed

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its…