Episode 190: In this episode, Lori and Ellie take a deep dive into the successful marketing campaign behind the release of the Barbie movie and discuss ways that retail florists can implement similar tactics and strategies to boost their own businesses.From innovative social campaigns to creative collaborations, we break down the recipe that allowed Barbie capture the hearts of everyone this summer and surpass $1 billion at the box office.Join us in this exciting episode as we chat about the success of the Barbie movie marketing campaign and discuss ways florists can implement these strategies to take their businesses to new heights.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist