The Business & Pleasure of Flowers

Episode 226: Join Vonda and Lori as they chat with Ralph Giordano AIFD, owner of Giordano's Floral Creations in Fort Pierce FL, and one of the "Core 4" AIFD Symposium Coordinators. Ralph shares his excitement for the upcoming AIFD National Symposium "Emerge" to be held in Orlando FL from July 2-6.

Listen in to discover exciting details about the schedule of events and what you can expect to gain from attending. As a non-member of AIFD, Lori encourages everyone to attend and shares her thoughts on the takeaways you can expect to gain from your time and investment.

Don't miss out on this incredible opportunity to learn and grow in the world of floral design! Early bird registration ends on May 15th, so register now and emerge with AIFD this summer in Orlando.
AIFD Symposium Information
Emerge Brochure PDF
Registration Page

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 225: In this episode, Vonda and Lori dive into the topic of trying new things in your flower business, specifically exploring trendier flower designs for websites and in-store displays. They discuss three main factors that often hold people back from embracing new trends, starting with the influence of mindset. By adopting an open mindset, you can overcome these barriers and allow new fresh offerings to customers. They  also provide a follow-up on their recent in-person sympathy program at the Bill Doran Company in Des Moines, IA. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 224: In this thought-provoking episode, hosts Vonda and Lori delve into the insightful reflections of Eric Partaker's blog post, "20 Harsh Truths at 47 I Wish I Knew at 27." As they relate these timeless truths to their experiences in life and the floral industry, they explore the idea that with age comes wisdom and the perspective to appreciate the lessons learned along the way.

Join us as we navigate through the intersections of personal growth, timeless wisdom, and the evolution of the floral industry. Whether you find yourself nodding in agreement or challenging these truths, this episode offers a heartfelt exploration of the transformative power of experience and reflection. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 223:  Join us as we dive into the world of prom with none other than Dan Fisher, the President and owner of Fitz Designs. Known as the "King of Bling," Dan is an expert in the industry and shares his wisdom on prom trends, the best way to market and prepare for prom, and much more.  Dan enlightens us on a helpful tool flower shop owners can utilize to learn more about their products, an online catalog enriched with video links. 
But the discussion doesn't stop there! We also uncover exciting new products from Fitz that go beyond the realm of prom. Dan shares how he expands the Fitz line by listening to needs of floral designers and finding solutions and then following his gut combined with industry experience and expertise to guide him to continue to bring new and exciting products to the floral industry. 

Fitz on Facebook
Fitz on IG

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 222: In this episode, we delve into the importance of keeping a watchful eye on your expenses. Without a doubt, you're watching those major charges coming across your desk, however,  today we discuss the significance of reviewing your credit card statements and breaking out recurring charges. By evaluating these charges, you can determine if you are still utilizing the services or subscriptions. We also share an easy way to  look at subscription apps on your phone so you can analyze if they're still needed and maybe just be able to put dollars back in your pocket. Lori notes, this week is all about business, which she takes not pleasure. Ha, ha. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 221:  Join hosts Lori and Vonda as they tackle the never-ending struggle of keeping team meetings on track. Discover their game-changing tip, Highlight and Help, that will help you maintain focus and eliminate off-topic tangents, whether you're leading a team or conducting an individual meeting. Say goodbye to meeting mayhem and hello to productive and purposeful discussions!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 220: Join hosts Lori and Vonda as they discuss Lori's  recent experiences at SAF Next Gen Live! and GLFEE conferences, where Lori presented alongside Ellie LaFever PFCI.  Both being seasoned presenters as well as lovers of education, they offer insights into making the most of education sessions as attendees and presenters. Discover three practical tips for setting yourself up for success and satisfaction during educational sessions, followed by valuable advice on three essential elements to excel when presenting your own education sessions.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 219: Join Vonda and her guest, friend, and co-worker Kami Martin in this episode dedicated to the art of preparing a flower shop for Mother's Day. From the inception of design ideas to the photo shoot, discover the intricate process of creating new products for this important holiday. Vonda and Kami share insights into the often-overlooked steps that can set your flower shop up for a successful and profitable holiday. Tune in for valuable tips and essential insights to make this Mother's Day a blooming success.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 218: Vonda and Lori discuss 20 Interesting Psychology Facts You Should Know  written by Lukas Schwekendiek and how they apply to the floral industry and you in everyday life. From the music to choose to listen to multitasking, here might be a few that you've heard before, and others we venture to say are a bit surprising. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 217: Now that the whirlwind of Valentine's preparations is over, it's time to transition into the non-holiday period and focus on the well-being of you and your team,  and business growth. Join us in this episode as discover six practical suggestions to recharge your energy, both personally and professionally, so you can keep moving forward in your business endeavors. From catching up on sleep to strategic planning for what lies ahead, we've got you covered. Tune in for valuable insights on how to get up, get going, and make the most of the post-Valentine's period!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist