The Business & Pleasure of Flowers

Episode 126: In the last episode Michael Martin, Teleflora EVP & GM of Sales & Membership shared with Vonda and Lori a bit about himself and his background. Today he shares really important skills necessary to be a great leader as well something meaningful about second chances. There are so many take aways in this episode ~ you don't want to miss it.

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Episode 125: In this episode Vonda and Lori had the opportunity to chat with Michael Martin, from Teleflora and learn more about his background and leadership style. We often think executives are born leaders, extroverts and think they know all. In part 1 of this casual conversation Michael, he shares some surprising insight on his experience leading the team at Teleflora.

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Episode 124: Mother's Day 2022 is in the books! Vonda and Lori share experiences of flower shop owners, many of them Flower Clique members. There were some really important   take-aways this year that might be good to have in your knowledge bank for the next holiday. We are firm believers that what we learn we should share with one another and a grateful heart can make us happier and the world a better place.

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Episode 123: With Mother's Day coming right up, we thought it would be a good time for an episode to reflect on the early days of our careers in the floral industry. Vonda is joined by Katy Miller, who now works for Flower Clique and Tim Farrell AIFD, AAF, PFCI owner of Farrell's Florist and Teleflora Education Team Senior Advisor and Industry Ambassador,  to remember when...Join us for laugh or two!

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Episode 122: SEO (Search Engine Optimization) is a huge topic. What to do and what not to do. The difference between paid and organic search. Do I need to hire an SEO expert or can I do it myself? So many questions. In this webinar recap Ryan Freeman, owner of Strider SEO addresses these questions and more, including some action items you can do before Mother's Day.

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Episode 121: Many flower shops sell a variety of gifts and balloons, in addition to flowers. In episode,  Lori speaks with a Flower Clique member, Denise Chresos, owner of The Flower and Balloon Gallery LLC in Indiana, PA who has taken the balloon side of her business to a whole new level!

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Episode 120:  Are you feeling that you can finally catch your breath and business seems to be a bit slower than last year at this time? Do you find it challenging to hire new employees that want to stay with you for the long term? Vonda and Lori cover both of these important subjects currently trending in the floral industry.

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Flower Clique
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Episode 119: Vonda and Lori are joined by Audrey Kristoff, Product Manager at Flower Clique, to chat about sympathy sales. We recently hosted a webinar for FC members only and shared facts about trends in the funeral business (available from National Funeral Directors Association website) as well as tips on how to increase sales in your store. In the webinar Ralph Giordano AIFD from Giordano's Floral Creations and Trish Engle from K'nees Florist in Moline, IL, both Flower Clique members, shared their tips that have gained them a major increase in their overall flower sales.

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Episode 118: There is often a disconnect between the leadership on the team and the other staff members, which can cause frustration, dissension and even valuable employees to walk away. If only you could read the mind of your employee ~ or if your employees could read your mind! Vonda and Lori share actual stories of what owners thought they communicated clearly and how it was perceived totally different.

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Episode 117: Today's session is a subject that was totally unplanned, however,  one that Vonda and Lori feel holds a lesson for most everyone. Life experiences sometime bring us to a place that we need to dig deep into an emotional situation to why we feel so deeply after an uncomfortable conversation. Emotional Labor is real and education and knowledge will help you prepare and not get blindsided!

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Flower Clique
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Flower Clique
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Real Life Retail Florist