The Business & Pleasure of Flowers

Episode 116: Vonda and Lori make it a goal to have their pulse on the floral industry. With their  ears to the ground and eyes scrolling through social channels (mostly Lori!), they have found two subjects that have a been getting a lot of chatter. Prom prices and delivery charges.
They share some insight and ideas from Flower Clique members.

Pioneer Imports and Wholesale Trend Report
~watch it on Video
Prom Collection to Shop

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Episode 115: Today we have a replay of an earlier  episode, but it is very relevant coming off of such a busy time in the workplace. Conflict and disagreement in your life and workplace are inevitable. It's not easy, or comfortable to resolve your differences and make peace, but oh, so necessary! Vonda and Lori identify the 5 types of conflict in the workplace and share 5 Tips for resolving those conflicts.

More info about Vonda LaFever AIFD, PFCI and Lori Wilson Director of Customer Success at Flower Clique and The Business and Pleasure of Flowers

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Episode 114: Lori and Vonda have their pulse on the industry and have been hearing a lot of chatter (post Valentine's Day) about the challenges businesses face.  It goes back to what you can control to keep your business of the profitable side. You'll hear those three areas of focus and how it affects your bottom line.
Here's a link to a Flower Clique Valentine's Day Roundtable discussion webinar.

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Episode 113: Vonda and Lori are joined by Sahid Nahim, founder of New Bloom Solutions. We discovered that Flower Clique and New Bloom Solutions have several core goals in common, and at the top of the list are the desire to innovate and move the floral industry forward. Transparency and connectivity are key words that both embrace as they work with different aspects of the industry. Listen in an hear a bit of what New Bloom Solutions is all about and a few services that might be a great opportunity for you.

Don't miss the Interview with Vonda and Sahid on February 17th and available on The Bloom Show on YouTube.

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Episode 112: Valentine's Day is a huge holiday in the flower business. It's the single busiest day of the year for the retail florist. Now that Valentine's Day 2022 is in the books, we asked Ellie LaFever, Creative Director at Flower Clique (and our expert on self-care and work-life balance) to share some ideas of what you can do to stay healthy and avoid burnout during busy seasons.

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Episode 111: Clear communication is essential in customer satisfaction in any sale, but flower sales can be even more challenging. Simple words or phrases that are used and understood daily in a flower shop might have a total different meaning to a flower buyer.  Vonda and Lori share a few of these and offer suggestions on how to clarify your message.

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Episode 110: It's always a challenge to know how to market products to the next generation of consumers, and flowers are no different. In this interview, you'll hear Lori chat with two special guests, Davis (millennial) and Reece (gen Z), about their thoughts on flowers.

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Episode 109: This is the "rest of the story" as Ellie LaFever turns the table on Eddie Farrer of Barstool Sports Chicago. One year ago Vonda and Ellie were on his podcast, The Dog Walk, and talked about the flower business. In this episode, Eddie shares his thoughts on receiving flowers for the first time, along with insight on some challenges men face when they want to order flowers. You don't want to miss Eddie's story on how persistence, hard work, and believing in yourself can get you where you want to go.

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Episode 108: In a digital workshop this week, The Flower Clique Gals presented some really valuable information to prepare for Valentine's Day 2022. Vonda, Lori, and Kami shared a LOT of information, from projecting sales and preparing your sales staff, to website must-knows and marketing ideas. You'll find the short version here, but if you want to take a deeper dive, click here for the full webinar.
On another note, it's not too late to join Flower Clique!

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Episode 107:  We all want to have a pulse on upcoming trends, and this is the episode for you to get started!

In this interview, Vonda and Lori talk with Sarah Botchick, General Manager and Marketing Strategist at Pioneer Imports and Wholesale, about upcoming trends. She shares incredible insight on what you should be looking for in your market. We also discuss an important message: silk and fresh flowers are not in competition with one another! Sarah talks about how the two can work in harmony.


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