The Business & Pleasure of Flowers

By Vonda LaFever & Lori WilsonBusiness Education Arts Self-Improvement Design Management

The Business & Pleasure of Flowers episodes

August 02, 2022 What's Next? What Should the Floral Industry Expect Going Forward?
Episode 136: Vonda spend the past weekend in Phoenix, AZ joining many talented designers at the Arizona State Floral Association Convention as they celebrated 70 years. She was there representing Teleflora with a main stage program "What's Next: We've come a long way, but what should be expect going forward?" In the podcast today she shares some of her message.

Sponsors:
Flower Clique
Flower Clique Prep Schools
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
22 min
July 26, 2022 Higher AOV and a Stress-Free Website | Why outsourcing your e-commerce is a game-changer
Episode 135: Many retail shops are experiencing a summer slowdown similar to pre-pandemic times. It's only temporary. When business resumes as usual, the businesses that will thrive are the ones that are creating more efficient systems in place now.

In this episode, Vonda and Lori are joined by Kami Martin, Director of One Clique at Flower Clique. We explain the lowdown on what exactly our membership does - and how it's similar to a part-time employee who manages your entire e-commerce and marketing operations. However, not just any employee - an expert with years of experience and expertise in the tech and digital space of retail floristry! Listen to discover how our agency is what every retail florist needs to grow their business and achieve work-life balance.

For more information:
Flower Clique
Schedule an appointment with Kami

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
37 min
July 19, 2022 How to Fix Your Employee Onboarding and Retain a Strong Team
Episode 134: We often are relieved when we find the right hire, only to be disappointed when they leave after a short time. Vonda and Lori share some real life owner issues that many retail businesses are dealing with right now. The good news is they discuss a self check list you can implement right away!

Our sponsors:
Flower Clique
Flower Clique Prep Schools
Flower Clique Sympathy Prep

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
29 min
July 12, 2022 We Asked: What's Inspiring You? (Live! from AIFD Symposium 2022)
Episode 133: It was a great week at AIFD National Symposium! Vonda, Lori and Ellie were joined by Julie Poeltler to represent Flower Clique at the Partners Showcase, as well as to reconnect with their floral family. Vonda and Julie also presented on the Main Stage alongside fellow Teleflora Education Specialists for the emotional design program "PULSE".

In this episode, Lori and Ellie took the opportunity to pull attendees of AIFD aside and ask them Lori's famous podcast question, "what's inspiring you right now?" We loved hearing everyone's responses and we think you will too.

Our participants were: Helen Miller AIFD; Heather Towne AIFD; Jodi McShan AIFD; Jim DelPrince AIFD, Joyce Mason-Monheim AIFD; Julie Poeltler AIFD; Kelly Mace; Kevin Ylvisaker AIFD; Lottie McKinnon; Marisa Guerrero AIFD; Michelle Peters AIFD; Monica Michelle; Pat Scace AIFD; Renee Tucci AIFD; Talmage McLaurin AIFD; Theresa Colucci AIFD; Tim Farrell AIFD; Tom Bowling AIFD; and Trent Harshman

Our Sponsors:
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
39 min
July 05, 2022 Celebrate our Freedom!
Episode 132: We have so much to be thankful for in our lives and as we have celebrated the independence of America, Vonda and Lori reflect a few that are very important to all of us as well as some you might not be aware of. Did you know that it was only 34 years ago that women were free to get a loan? Join us to celebrate!

Our sponsors:
Flower Clique
Flower Clique Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
28 min
June 28, 2022 The Four Most Important Attributes in a Good Boss
Episode 131: Vonda and Lori circle back around and recap some really important points from the past four episodes in our Who's the Boss series. Each leadership role might vary, from a shop leadership changing from one generation to the next or having a partner share in the responsibility, however, each of the shop owners shared the four common attributes. One was being a good listener and not necessarily solving the problem and referenced this video. It's not about the Nail

Our Sponsors:
Flower Clique
Flower Clique Sales Prep
Flower Clique Flower Prep
Flower Clique Sympathy Prep
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
31 min
June 21, 2022 Who's the Boss? Abby Chick, Best Buds Partnership and Blakemore Flowers
Episode 130: Vonda and Lori are joined by returning guest Abby Chick from Blakemore's Flowers in Harrisonburg, VA. Abby shares some great tips for success in managing the relationship with an absentee partner in business. Abby also shares some great gained insight, after 10 years in business, on how to gain respect in being the "boss".

Our sponsors:
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
33 min
June 14, 2022 Who's the Boss? The Next Generation: Derek and Holly Zschokke from Glassing Florist
Episode 129: Up next in our "Who's the Boss" series are mother and son, Holly Zschokke, 2nd generation owner of Glassing Florist in Inver Grove Heights, MN and Derek Zschokke who will be the 3rd generation. Lori and Vonda have know Derek for over 10 years and have watched and waited for this transition. Both Holly and Derek share important insight on each of their positions in the passing of the ownership role as well as some really good suggestions for anyone making this transition in the future.

Our sponsors:
Flower Clique
FlowerPrepSchools
SalesPrepSchool
SympathyPrepSchool

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
36 min
June 07, 2022 Who's the Boss? Husband and Wife Team, Beth and Dwain Wilwol Share their Story on Owning a Flower Shop
Episode 128: Our new summer series, Who's the Boss?, starts with a husband and wife team. Beth and Dwain Wilwol have a unique situation, working together everyday in their shop, The Gift Garden, located in Bennington, VT. Vonda and Lori chat with them about the balance of responsibilities and mutual respect needed to own and operate side by side each day (and oftentimes into the early morning hours!).

Our Sponsors:
Flower Clique
Flower Prep School
Sales Prep School
Sympathy Prep School
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
33 min
May 31, 2022 SAF Next Gen Live! What is it? Join Ellie LaFever, Nicole Palazzo and Derek Woodruff to find out more!
Episode 127: Lori and Ellie sit down with Nicole Palazzo from City Line Florist and Derek Woodruff AAF, AIFD, PFCI to talk about Next Gen, the Society of American Florist group for floral pros age 45 and under. Nicole and Derek share information about the history as well as why it is so important to our industry. This year SAF is hosting the first ever Next Gen Conference in Miami - July 31-August 2. Grow, Connect and Lead is all about connecting with others in all segments of the floral industry including retail, event, wholesale, importer, grower and manufacturers. If you're in the floral industry, or want to choose this for your career path, sign up and join!

Register Now - until July 18th for early bird pricing!

Our sponsors:
Flower Clique
Flower Clique Prep Schools
SalesPrep School
FlowerPrepSchool
SympathyPrepSchool

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
40 min

About The Business & Pleasure of Flowers

From the publisher's feed

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its…