The Business & Pleasure of Flowers

Episode 086: Vonda and Lori had a chance to meet with attorney Laura Waits and ask her some specific questions that many small business owners want to know.  They discuss subjects from the need for being specific in setting up your will and your small business entity, to the important question on hiring an employee or contract worker (freelance) for our peak seasons. A few Covid specific questions come up as well as some advise on finding the right professional attorney for your small business. Great information everyone should know.

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Laura Waits, Attorney ~ L P Waits Legal, LLC

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Episode 085: In this Cliquer Spotlight Vonda and Lori chat with Abby Chick, owner of Blakemore's Flowers in Harrisonburg, VA. She shares her secrets on leading and building a  successful team, which has reaped the benefits of a very successful business. We're sure you can relate to some of what she does and gain a few tips on how to strengthen your team.
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Episode 084: Hiring right now is super challenging. Vonda and Lori share solid suggestion for finding and hiring the right person for your business and solutions for training them to be highly successful.

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Episode 083: Lori chats with Renee Tucci AIFD, PFCI and shares the excitement of getting back to industry events, her experience with the Philadelphia Flower Show and her new exciting project. Her new book,  Framing Floral Techniques,  is a perfect gift for self or others, with the idea reader being the beginning to intermediate floral designer, or a veteran who wants to review floral design techniques.  Listen in as Renee shares some secrets on what you'll find inside.

Pre-order the book: ReneeTucci.com

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Episode 082: Vonda and Lori chat with special guests Ralph Giordano AIFD  and Steve Rogala as they share their secrets on how they have grown their sympathy sales to what is now nearly 50% of their annual sales. 

Ralph is owner of Giordano's Floral Creations in Fort Pierce, Florida
Steve is from Especially for You Florist & Gift Shop in Freehold, NJ

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Episode 81: The first of a series of three episodes that focus on Sympathy, Lori interviews Mindy Corporon, author of the book, Healing a Shattered Soul , who offers invaluable insight for anyone dealing with a grief-stricken family.  Mindy's story is  one of the unthinkable ~ and the way she copes is unlike anything I've ever heard before.  As floral professionals, it is part of our responsibility to help families arrange a Celebration of Life for their loved ones. The conversation between Lori and Mindy will give you a new perspective about an ongoing celebration of the lives of loved ones. 

Mindy Corporon
Faith Always Wins Foundation
Workplace Healing

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Episode 080: With the upcoming SAF Annual Convention actually happening in September this year there is a lot of buzz and excitement. Vonda and Lori are joined by Kate Penn Executive Vice President/ CEO and Laura Weaver Kern, CMP and Director of meetings and conventions to chat about a some new and exciting things happening with Society of American Florists and what to expect at convention!

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079:  Don't miss this interview with Katy Miller AAF,   who has spent over 40 years in the wholesale side of the floral industry at Dillon Wholesale in Bloomsburg, PA. She shares with Vonda and Lori some important tips on the retail to wholesale relationship and what you should know to help navigate this challenging environment.

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Bonus 002:  Listen to this short unplanned conversation between Lori and Vonda about leaving fear and stepping outside yourself.  This is such a great nugget!

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Episode 078:  Kami Martin, floral website expert and Director of One Clique at Flower Clique recently audited 70 retail florists' websites and found a common trend of three things that should be fixed immediately. Join the gals as they share those mistakes and generously give you the solutions to make a difference in customer conversions.

The One Clique Program at Flower Clique is designed to do the work on the website for the flower shop. It is the perfect solution for the progressive florist who wants to trust a professional to assist in the technology and get back to doing what they love.

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