The Business & Pleasure of Flowers

Episode 077:  All of us have memories of special times with our Dad. In honor of Father's Day, Vonda and Lori have asked Ellie LaFever to join to share a special memory and one life changing lesson they have learned from their Dad. Reminisce with the gals and you might find yourself with a similar lesson that will be sure to bring a smile to your face.

Our sponsors:
Flower Clique
Flower Prep School
Sales Prep School

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Flower Clique
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Real Life Retail Florist

Episode.  076:   Vonda and Lori kick off a new monthly features that will spotlight a Flower Clique member who will be sharing their floral story. Every flower shop owner has a different journey, but in each there are similarities. Join to hear how Christy Doonan, owner of Alice's Country Rose Floral in Toppenisch, Washington started in the floral shop at a young age, works hard like most in this business, but still loves what she does and can't imagine doing anything else! Christy shares some important lessons learned that you won't want to miss!

Our sponsors:
Flower Prep School
Sales Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 075: Weddings are coming back strong post Covid-19. Vonda and Lori share excerpts from a webinar with experts Julie Poeltler AIFD, PFCI owner of Fountain of Flowers in Lone Tree,  IA and Flower Clique Strategic Creative Advisor and Mark Griffith, product specialist for Bill Doran Company in Omaha. Julie and Mark talk about the importance of clear communication between the wedding designer and the wholesaler.  Ellie LaFever, Creative Director of Flower Clique, will add important additional perspective as well as tips for flower ordering and substitutes.

Our Sponsors:
Sales Prep School
Flower Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 074: Many business owners took the time to pause and re-evaluate their day to day operations which often resulted in a pivot. Vonda and Lori share a few of the many positive unexpected pivots that have come out of the business shift and as well as encourage everyone to give each other grace moving forward.  One thing that great business owners learned was  with change comes new and great opportunities!

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The Business and Pleasure of Flowers 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 073:  Vonda and Lori discuss the long standing phrase, "The customer is always right". and why it's not the best way to conduct your business. The phrase  was coined by Harry Gordon Selfridge, the founder of Selfridge’s department store in London in 1909 and has been used for years by businesses to convince customers that they will get good service at this company and encourage employees to give customers good service.  However, so much has changed since then and there's a price you pay if you stick to it...and it could cost you a valuable employee!

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Our sponsors:
Flower Clique
Flower Prep School
Sales Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 072: Mother's Day 2021 brought about many challenges for flower growers, importers, wholesale florists as well as the retail florist.  Like so much in life, there's a backstory, what you don't see, behind that smilin' face (or pretty flower in this case). Vonda and Lori are joined by Audrey Kristoff, product manager at Flower Clique, to hear some of the challenges that  occurred last week when providing flowers to the local flower shop. There's definitely a difference in what you see and what you don't see!

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The Business and Pleasure of Flowers
Our sponsors:
Flower Prep School
Sales Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 071: Ellie LaFever joins Vonda and Lori to share a few Mother's Day memories and give some great tips on staying sane for the crazy week of Mother's Day. Join the gals for a laugh or two and and 3 ways to prepare yourself and your body to deal with the stress every day!

Watch for the Bran Muffin Recipe on IG and our Business and Pleasure of Flowers Facebook  Group.
Our Sponsors:
The Business and Pleasure of Flowers
Flower Clique
Flower Prep School
Sales Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 070: Being prepared for a major holiday, like Mother's Day, can make the difference between order or chaos. It always feels good to “check it off your list.”! Join Vonda and Lori as they share their holiday check list along with ideas to ensure you’re ready as possible for the weeks ahead.

The Business and Pleasure of Flowers
Flower Prep School
Flower Clique
Sales Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 069: Motivating your team can sometimes be a challenge. Then there’s the question, do you do it individually or as an overall team? Lori has worked intimately with flower shop owners and shares  incentive experiences of successful, highly productive Flower Cliques member shops. There might just be an idea here to bring your team to the next level! 😊

Link to the Teleflora Magical Mother's Day  Webinar w/ Jerome Raska AIFD, AAF, PFCI and Vonda LaFever AIFD, CFD, PFCI

Our Sponsors:
Flower Clique
Flower Prep School
Sales Prep School
The Business and Pleasure of Flowers

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 068: When it comes to online search marketing methods to generate traffic to your website, there's SEO (Search Engine Optimization) and PPC (Pay for Click). Vonda and Lori share snippets from a Flower Clique members session with Ryan Freeman from Strider where he explains what they are, how they work, if you need one or both and how you can measure the results. If you've had calls telling you it's a "must have" for your business, educate yourself first ~ so you can make an educated decision.

Upcoming Teleflora webinar  with Jerome Raska AIFD, AAF, PFCI, CFD and Vonda LaFever AIFD, CFD, PFCI   https://us02web.zoom.us/webinar/register/7016179222924/WN_LAUzuwX1RQi-2KsjEOS-WA
If you missed it you can view on YouTube: https://www.youtube.com/channel/UC0jY2lMYPtHf842TTXAtreA

Ryan Freeman at Strider if you would like to learn more (no cost)
Email: [email protected]
Website: StriderSEO.com
Schedule a call: https://calendly.com/therkf

Flower Prep School to teach a delivery driver with a desire to be a floral designer 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist