The Business & Pleasure of Flowers

By Vonda LaFever & Lori WilsonBusiness Education Arts Self-Improvement Design Management

The Business & Pleasure of Flowers episodes

June 30, 2020 Celebrate AIFD Month: Interview with Jackie Lacey AIFD President
Episode 027: This month we are dedicating to our podcast episodes to AIFD. (The American Institute of Floral Designers) We kick off the month with an interview with president Jackie Lacey, AIFD, PFCI, AAF, CFD. He and Vonda discuss the advantages of the professionalism of AIFD accredited membership and talk about all of the exciting things symposium 2021 will have to offer in Washington DC. Lori shares her story of her 1st symposium in 2018 and the benefits, even as a non designer!
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
35 min
June 23, 2020 Feedback vs. Advice: It's all in the approach
Episode 026: It's never easy to have conversations with employees, or anyone for that matter! Lori shares I.D.E.A.L.S. which is a foundation script used in most tough conversations. The I.D.E.A.L.S. conversation (which takes seconds to have) focuses on the facts, establishes accountability and looks forward (and not backward) to find solutions.
Vonda and Lori share the steps and the way it's been used in real life situations that you can easily make work for you, as a manager, owner or employee.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
33 min
June 16, 2020 Turtles are like people: both can only move forward if they stick their neck out
Episode 025: Are you like a turtle and want to stay inside to stay in your safe space, inside your shell, for a little while longer? It might just be the time to move forward! Vonda and Lori share thoughts what we can learn from the fable of the Tortoise and the Hare, Jaws the Animal planet turtle and share the 4 lessons we can learn from a blog by Ian Brookes.

For more information: https://www.thebusinessandpleasureofflowers.com/
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
29 min
June 09, 2020 What can give you Joy in the Midst of a Storm?
024: Join Vonda and Lori as they discuss how you can find joy in the craziness of what's happening with the Covid-19 challenges and answer the question, What influences our joy? Listen to find out what you can do to lead a more joyful life.

At Flower Clique, members are very joyful and appreciative as they have passed off tasks and responsibilities that they found were zapping their joy.

Learn more at: https://www.thebusinessandpleasureofflowers.com/
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
34 min
June 02, 2020 Interview with Ryan Freeman: What can you do for your online business?
Episode 023: Vonda sits down with Ryan Freeman, founder and CEO of Strider, Inc. an online website marketing and development company. Ryan grew up in the flower business but floral design was not his thing, so he discovered what he loved to do and it involves making a florist online presence stronger and more profitable. A problem solver, avid learner, and all around great guy, you won't want to miss his inside story.

Learn more at: https://www.thebusinessandpleasureofflowers.com/
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
35 min
May 26, 2020 Inspiration: The What, Who, and Where, Interview with Ellie LaFever
Episode 022: A meeting of the inspirational minds of Vonda LaFever, Lori Wilson and special guest, Ellie LaFever. We all find inspiration in difference places, at different times and from different people. Listen as the gals share their source and story. Do you share a common source?

For more information: https://www.thebusinessandpleasureofflowers.com/
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
40 min
May 19, 2020 Interview with Sharon McGukin AIFD, PFCI: What's Next - Selling Flowers in 2020/2021
Episode 21: Vonda has a 1:1 interview with Sharon McGukin, internationally known floral designer and educator known for teaching others to “celebrate life with flowers”. Listen as Sharon shares insight and advice for these challenging times as shops emerge from Covid-19. Her three important take aways will give you food for thought and help encourage you to move in the direction that is best for you.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
36 min
May 12, 2020 What to Say, and Not to Say! Online Review Advice from Flower Clique Specialist Leslie Bridendolph
Episode 020: In this timely interview Vonda and Lori ask Leslie about responding to reviews, post Mother's Day. It seems so easy, but there are key points that need to be included to establish trust and bring in new customers. We also cover Google My Business (GMB) and the importance of being proactive online.
For more information visit:https://www.flowerclique.com/

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
33 min
May 05, 2020 Mother's Day Memories: It's the little things.
Episode 019: Vonda and Lori have a casual conversation about Mother' Day. Starting with a little flower care, to childhood memories and onto memories of Mother's Day in the flower shop. The stories might be just like yours.

For more information visit: businessandpleasureofflowers.com
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
34 min
April 28, 2020 Rethinking Mother's Day: Maintaining your brand and your sanity while planning your Mother's Day
Episode 018: Ellie LaFever, Creative Director and brand manager of Flower Clique, joins Vonda LaFever and Lori Wilson to discuss last minute marketing ideas for your shop. It's a whole different Mother's Day, but don't forget to let customers know what you can do to bring smiles, love and virtual hugs to mothers. Ellie shares 5 ideas that are easy to execute and are sure to bring results!

For more information visit: https://www.thebusinessandpleasureofflowers.com/
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist
29 min

About The Business & Pleasure of Flowers

From the publisher's feed

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its…