The Business & Pleasure of Flowers

The Business & Pleasure of Flowers

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The Business & Pleasure of Flowers episodes

  • Interview with Ellie LaFever: Lessons learned growing up in the flower shop and beyond

    #008: Vonda and Lori talk with Ellie LaFever about her floral journey, from growing up in the flower shop to lessons learned at the design school at Iowa State University, from her travels, to a clear vision of the focus needed for a flower shop to bloom in today's marketplace. 

    Check out additional information at https://www.thebusinessandpleasureofflowers.com/ and watch for additional episodes with Ellie in upcoming weeks. 

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

    26 min
  • A Few Laughs for Valentine's Day Stress Relief!

    Episode 007: Join Vonda and Lori as they share a few laughs as you prepare for the busy Valentine's Day. From unusual card messages sent with flowers for a special day, to delivery driver stories to sandwich board signs in the front of stores. Laughter helps make the day easier and release stress. 

    Follow us at: https://www.thebusinessandpleasureofflowers.com/

    Don't ever forget to Laugh!

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

    32 min
  • Four Must-Know Rules for Customer Service

    Episode 006: Customer service in business is EVERYTHING! In this episode, Vonda and Lori walk through the 4 must-know rules of customer service.

    These customer service rules are easy to remember and follow and will make customers happy and coming back for flowers time and again!

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

    30 min
  • Lead Your Team by Knowing Your Audience

    #005: Your customer wants to be treated as an individual, the be understood, treated with kindness and always wants you to be truthful with them. Join Vonda and Lori to find out how identifying their personality type can help you give the best customer service, alleviate frustration and lead to better sales and repeat customers.


    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

    31 min
  • Valentine's Day! It's Time to Rally Your Team!

    #004: Vonda and Lori discuss three things flower shop owners should do before Valentine's Day to increase productivity and workflow. It all comes down to teamwork and synergy! From flower processors & assistants, to designers, sales staff and delivery drivers, all of your employees have to work together if you want to have the best Valentine's Day ever.


    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

    27 min
  • Part 2: Small Changes, A Better You, & Better Business for 2020

    #003: Vonda and Lori continue sharing stories, important traits and thoughts that can help make a difference in you and your business this year. From whether or not to multi-task, to how we should prioritize, and a few things in between, the girls share some advice that can be put into action and make you a better version of yourself for 2020.

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

    29 min
  • Welcome to The Business & Pleasure of Flowers!

    #001 - Flower business owners and designers unite!  Vonda LaFever and Lori Wilson will share industry knowledge and expertise while reminding you why you love what you do.

    We hope you enjoy our first episode as we introduce ourselves and share the who, what and why of our podcast. Join our podcast clique and hit subscribe!


    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

    24 min

About The Business & Pleasure of Flowers

From the publisher's feed

Join Vonda LaFever and Lori Wilson as they share expert advice, insider tips, and a whole lot of fun on all things floral. While everyone loves flowers, running a floral business can come with its…

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