Campaign media editor Arvind Hickman is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to discuss the Campaign’s school reports for the class of 2021. The podcast explores how the school reports are put together and why marking this year was tougher than 2020. The panel also looked at some of the key trends identified about agency staffing and diversity figures, and billings.

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Hosted on Acast. See acast.com/privacy for more information.

Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem.

Older adults remain ignored by marketers, appearing in less than 15% of media images. 

It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040. 

In this episode, International Longevity Centre director David Sinclair is joined by MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam to discuss ageism in advertising.

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As Russia wages war in Ukraine, the Campaign podcast takes a look at how the advertising industry is supporting staff in the region and whether brands in the UK should pull advertising against news coverage of the conflict. Plus, a powerful piece of creative from a Ukrainian agency.

Campaign's media editor Arvind Hickman is joined by work and inspiration editor Imogen Watson, MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam.

Please note: this podcast was recorded prior to WPP stopping its operations in Russia.

Articles mentioned in the podcast include:

• Agencies ramp up support for Ukrainian staff
• Comparethemarket removes Russian meerkat ads from TV news
• Pick of the Week: Kyiv agency Banda shows the world why it should #standwithukraine

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Greg Paull, founder and principal of R3 Worldwide, and Tracey Barber, global chief marketing officer of Havas Creative Group, join Campaign's media editor Arvind Hickman to discuss agency new business trends, plus they give their verdict on the best of the Super Bowl ads.

Campaign's data tracker Advertising Intelligence, in partnership with R3 Worldwide, has just published the end-of-year agency new business tables and Jyoti Rambhai, the intelligence editor of Campaign AI, and Gideon Spanier, UK editor-in-chief of Campaign, also join the conversation.

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More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to get their slice of the action. But what is the metaverse, how are brands currently activating in it and what does success look like? Three experts that help brands activate campaigns in the metaverse share the lessons they've learnt and some honest advice.

Featuring: Carina Moran is the Head of Strategy at Yahoo UK; Sam Field, Director of Creative Technology - Yahoo RYOT Lab; Max Askwith is the Global Innovation Partner, at iProspect.

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Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector that is sometimes viewed as the ‘Wild West’ of the industry. 

Whalar’s new EMEA president Marco Bertozzi and Brad Smallwood, the former VP of marketing science at Meta, join Campaign media editor Arvind Hickman to discuss influencer marketing's image problem, opportunities and challenges, how to measure success, TikTok vs other platforms, and whether new trends in e-commerce, blockchain and NFTs can play a role.

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Senior marketers and creative chiefs talk about what inspires them and some of the major industry issues to look out for in 2022. Featuring: TUI’s group brand and content director Toby Horry, Co-op chief customer officer Ali Jones, Barclay marketing communications MD Alex Naylor, Leo Burnett global chief creative officer Chaka Sobhani, Droga 5 CCO David Kolbusz and Grey London CCO Laura Jordan Bambach.

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Hosted on Acast. See acast.com/privacy for more information.

In our second Christmas special, we run the rule over Christmas ads from some of the biggest brands, including McDonald’s, Coca-Cola, Waitrose, Aldi, O2, Sainsbury’s and Tesco. Campaign senior reporter Fayola Douglas and media editor Arvind Hickman are joined by MRM Europe and chief creative officer Nicky Bullard and Wonderhood Studios chief creative officer Aidan McLure.

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