WOWorks’ CEO Kelly Roddy joins QSR editorial director to discuss the inspiration, development, and evolution of one of the category’s fastest-growing multi-brand groups, which now includes Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, The Simple Greek, Barberitos, and Z!Eats (formerly Zoup!). As the former president of Schlotzsky’s, he repositioned the brand from a sandwich deli chain to a high-quality eatery, doubling its average unit sales, and, in 2019, took over Saladworks, navigating it through the challenges of COVID-19. We discuss everything from that journey in leadership to ghost kitchens to America’s food system to how you scale a health-halo brand in today’s market.