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WOWorks’ CEO Kelly Roddy joins QSR editorial director to discuss the inspiration, development, and evolution of one of the category’s fastest-growing multi-brand groups, which now includes Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, The Simple Greek, Barberitos, and Z!Eats (formerly Zoup!). As the former president of Schlotzsky’s, he repositioned the brand from a sandwich deli chain to a high-quality eatery, doubling its average unit sales, and, in 2019, took over Saladworks, navigating it through the challenges of COVID-19. We discuss everything from that journey in leadership to ghost kitchens to America’s food system to how you scale a health-halo brand in today’s market.
By QSR magazine4.7
4444 ratings
WOWorks’ CEO Kelly Roddy joins QSR editorial director to discuss the inspiration, development, and evolution of one of the category’s fastest-growing multi-brand groups, which now includes Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, The Simple Greek, Barberitos, and Z!Eats (formerly Zoup!). As the former president of Schlotzsky’s, he repositioned the brand from a sandwich deli chain to a high-quality eatery, doubling its average unit sales, and, in 2019, took over Saladworks, navigating it through the challenges of COVID-19. We discuss everything from that journey in leadership to ghost kitchens to America’s food system to how you scale a health-halo brand in today’s market.

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