Guest: Chris Braun a coach at CEO Coaching International. Chris is a YPO member who has served as a CEO for 24 years across a diverse range of industries, including franchising, medical devices, power generation, SAS, and specialty plastics. He's also led multiple companies through successful exits and private equity transactions.

Quick Background: Consistent, transparent communication is a hallmark of great leadership. But a CEO is never communicating to just one audience. Employees, customers, shareholders, board members, regulators, franchisees, and the press are rarely all tuned to the same frequency. If you want to be heard and understood 100% of the time, it's essential to learn how and when to adjust your messaging.

On today's show, Chris Braun discusses how to communicate effectively to multiple stakeholders to drive alignment, maximize value, and Make BIG Happen.