Welcome to the What's Next! Podcast with Tiffani Bova. I'm thrilled to welcome you back to a series I did with my dear friend, Roger Martin. He's the author of the amazing book, Playing to Win. In this episode, we discuss how your current actions impact your strategy.

THIS EPISODE IS PERFECT FOR…leaders, executives, entrepreneurs, and teams trying to improve results without getting stuck chasing the "perfect" strategy.

TODAY'S MAIN MESSAGE…whether you claim it or not, you already have a strategy. It's reflected in the choices you're making every day. In this episode, Roger and Tiffani unpack one of the biggest misconceptions in business: the belief that strategy is something you create from scratch during a planning session. Roger explains that every company already has a strategy because every organization is making choices about investments, hiring, marketing, products, customers, and priorities. The real question is whether those choices are producing the results you want.

KEY TAKEAWAYS…

• Your current results are the outcome of the strategic choices you've already made.
• Strategy fails when leaders expect immediate results from long-term decisions.
• Chasing the "perfect strategy" often delays meaningful progress.
• Betterment comes from continuously improving the biggest problems first.
• Writing down assumptions helps leaders evaluate whether a strategy is truly working over time.

WHAT I LOVE MOST…Roger's emphasis on "betterment" over perfection. Instead of trying to engineer one flawless strategy that solves everything forever, he encourages leaders to continuously improve the choices creating the biggest pain points.

Running Time: 27:38

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