This episode dives deep into what truly drives value for a pro gravel athlete in today's dynamic landscape! Join host Thomas Euler as he chats with gravel pro Chase Wark and filmmaker John Peter (aka The Stable Cyclist).

In this insightful conversation, Chase reveals how his unique approach to content creation and his relatable persona are captivating audiences and sponsors alike. Alongside JP, who is documenting Chase's journey in a docuseries, we explore the power of storytelling in building a personal brand and how important doing so is for gravel privateers.

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In this episode:

•⁠  ⁠The New Currency of Sponsorship: Discover why traditional race results might not be the sole focus for sponsors anymore and how visibility and relatability are becoming key metrics.

•⁠  ⁠The Power of the Docuseries: Chase shares his philosophy behind his docuseries, produced by John Peter, and how it's creating a deeper connection with fans, making him a more trusted voice for his partners.

•⁠  ⁠Launching Lunchbox Racing: Get the inside scoop on Chase and Drew Dillman's new team, their vision for the future, and their goal to support the next generation of gravel talent from underrepresented areas.

•⁠  ⁠The "Gravel Dads" Phenomenon: A hilarious and honest discussion about balancing professional racing with fatherhood, including practical tips and tricks from Chase and JP for fellow gravel dads.

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Featured in This Episode:

Chase Wark: Professional Gravel Privateer, Content Creator, and Co-founder of Lunchbox Racing. Find him on Instagram: https://www.instagram.com/chasethebiker and YouTube: https://www.youtube.com/@chasethebiker.

John Peter (The Stable Cyclist): Filmmaker and Podcaster. Find his work on YouTube: https://www.youtube.com/@thestablecyclist and listen to The Stable Cyclist podcast: https://open.spotify.com/show/2DqkYShLiqThJgNl2KMFY3

The Gravel Stack Newsletter: https://thegravelstack.substack.com

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Don't miss this episode that unpacks the evolving landscape of professional gravel cycling, the importance of genuine connection, and the exciting future of the sport!

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