In this AI marketing podcast episode, Dan and Travis Sanchez dive into the groundbreaking updates to ChatGPT’s 4.0 image generator and explore how it's changing the game for marketers, creatives, and business owners alike. They dissect what makes this release different, from its ability to handle complex text in images to real multimodal generation that finally delivers on the AI design promise. The brothers also discuss the practical limitations, the viral Studio Ghibli trend, and a powerful new mindset for marketers in the AI era. Plus, Dan shares insights from his Social Media Marketing World presentation and a viral post from Stephen Bartlett that every creative professional should hear.

My Favorite AI Tools

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned

• Matt Wolfe’s AI image use cases video: https://www.youtube.com/watch?v=0ahIpX6H2Fw
• Google ImageFX - https://deepmind.google/technologies/imagefx/
• Suno (AI music tool) - https://www.suno.ai/
• Napkin (diagram creator) - https://napkin.io/
• CapCut with AI tools - https://www.capcut.com/
• Perplexity AI - https://www.perplexity.ai/
• Grok (X’s AI tool) - https://x.ai/
• Stephen Bartlett’s Viral LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7311296027062341633/

Timestamps

• 00:13 – Why ChatGPT-4.0's image generator broke Dan's presentation deck
• 02:20 – First impressions and real-world design test results
• 04:00 – What’s new: real multimodal capability and image + text accuracy
• 07:00 – Dan’s attempt at a kids book using only ChatGPT
• 10:00 – Viral trend: Anime-style selfies and OpenAI's smart launch strategy
• 14:00 – Copyright controversy, design emulation, and creative disruption
• 21:00 – Practical use cases: from fashion previews to dental tourism
• 25:00 – GPT-4.0’s upgraded base model: surprisingly better than 4.5
• 28:00 – Takeaways from Social Media Marketing World: AI's growing footprint
• 33:00 – The “AI adoption staircase” for marketers: what to learn next
• 39:00 – Procter & Gamble study: Individuals with AI outperform entire teams
• 41:00 – Vibe Marketing: AI-driven productivity or creative burnout?
• 45:00 – Stephen Bartlett’s viral post and the danger of romanticizing your craft
• 50:00 – Why marketers must double down on human advantage + AI mastery