In this lively, Guinness-fuelled conversation, the team dives into the biggest marketing shift photographers will face in the next 12–18 months: the death of Google search marketing—and the birth of AI recommendation marketing.

If you're still optimizing for SEO, you’re already behind. In this episode, Jonathan, Ronan, and Steve break down how tools like ChatGPT and the new Atlas browser are about to reshape how clients discover photographers… and why the photographers who adapt now will dominate their markets.

You’ll hear why your purpose, your “why,” and your client’s emotional motivations matter more than awards, gear, or artistic ego—and how AI will reward photographers who are clear, human, and compelling in ways Google never could.

This is an early look at the future of photography marketing—and the strategic edge only early adopters will have.

Key Highlights

• “SEO is dying. AI recommendation marketing is here—and it changes everything.”
• Why clients will soon stop Googling photographers and instead rely on conversational AI to make curated recommendations.
• Real examples of how ChatGPT’s new Atlas browser can shortlist photographers—with portfolios, pros/cons, contact details, and tailored questions—in seconds.
• The chicken or the egg dilemma of AI marketing: should photographers master the tools first, or clarify their purpose and client transformation first? (Hint: there’s only one right answer.)
• Why awards, artistic ego, and “photographer-first” branding won’t help you in an AI-driven recommendation world.
• The one thing AI needs to recommend your studio—and why most photographers haven’t prepared for it.
• How early adopters are already using AI to purchase more confidently, refine decisions, and shortcut research… and why your clients will do exactly the same.
• Why understanding your client’s secret desires and emotional drivers matters more now than at any time in photography marketing history.
• The coming marketing divide: photographers who adapt to AI—and photographers who disappear.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

This show is hosted by industry experts:

• Steve Saporito: Serial portrait studio owner and photography educator.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
• Jonathan Ryle: Photography marketing funnel specialist.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.