Lars Tewes is the Managing Director of SBR Consulting, a leading sales performance consultancy. He has over 25 years of experience in creating sales force effectiveness in businesses around the globe.

In 2002, his passion for professional selling and sales transformation led him to co-found SBR Consulting. He tackles the issues of business development from a strategic viewpoint through implementing tailored sales and BD programs.

He has worked directly with over 250 organizations from professional service practices and entrepreneurial start-ups to global financial and engineering firms, helping build sales cultures and inspiring individuals to develop sales habits for success, while having fun doing it!

He also practices what he preaches and continues to be a sales practitioner: making sales calls, holding meetings, setting targets, negotiating and winning business, and leading by example in everything he does.

In understanding his client’s challenges and inspiring them to achieve their goals, his ultimate goal is for the SBR team to “Elevate the Practice and Perception of Sales Worldwide.”