The CMO Podcast

Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Company was founded in Korea in 1967, and has been in North America for 36 years. Angela is a pioneer as the first woman to join Hyundai’s C-suite and has worked as CMO for over three years. 

With more than 25 years of experience, Angela is an expert in online and digital marketing. She has built a career on consumer-centric campaigns that build brands and drive business results. Angela was most recently at Hyundai’s agency of record INNOCEAN USA, where she spent three years and was the senior vice president and managing director. She handled all operations for the Hyundai business, including creative, planning and media operations. Angela has a keen understanding of marketing to women and how to hone the emotional triggers involved in women’s retail habits. 

In this episode, Jim and Angela talk about how executive coaching made her a better leader, how she made the jump from an ad agency to the C-Suite, and how to create a brand that people love and identify with. 

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Michelle Taite is the Chief Marketing Officer of Intuit’s Mailchimp. Mailchimp is an all-in-one marketing, automation and email platform for growing businesses, with a special focus on small and medium-size businesses. The company was founded in 2001 and has its roots in email marketing, but it has evolved to offer a far wider range of services. Intuit purchased Mailchimp in late 2021 for about $12 Billion, and the platform now joins other Intuit portfolio brands such as TurboTax, Quickbooks, Mint and Credit Karma. 

At Mailchimp, Michelle leads the marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally. She started her career as a shoe designer for New Balance, before leaving the shoe industry to earn her MBA at the Wharton School in Philadelphia. She then worked at Unilever for 7 years and joined Intuit in late 2017.

In this episode, Michelle and Jim discuss her becoming the CMO of Mailchimp after it was acquired by Intuit, why she strongly believes in fearlessness, and what Unilever and Intuit could learn from each other. 

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It's the CMO Podcast's fourth annual Super Bowl Roundtable Discussion, where important marketers give their insights into the creation of their Super Bowl ads and the success of marketing for the big game. In short, this is the recap of the biggest marketing day of the year.

In this episode Jim is joined by special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. They talk to the marketers who made some of the most memorable ads of 2023's Super Bowl.

Joining this year's conversation:

• Deborah Wahl, CMO of GM
• Todd Kaplan, CMO of Pepsi 
• Rafik Lawendy, from Planters 
• Dana Marineau, CMO of Rakuten  
• Nicole Parlapiano, CMO of Tubi 
• Lara Krug, CMO of the Kansas City Chiefs 
• Tim Armstrong, founder/CEO of Flowcode

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Dana Marineau is the Chief Marketing Officer of Rakuten, the leading shopping platform that gives Cash Back and offers deals and rewards in-store and online. Rakuten has 3,500 retailers on the platform, 17 million members, and saw 10% member growth in 2022. Last year Rakuten aired their first-ever Super Bowl ad with Ted Lasso star Hannah Waddingham; they are back for Super Bowl 2023 with a new concept. 

Dana has been CMO at Rakuten for 2.5 years. She was previously the VP of Brand, Creative, and Communications at Credit Karma, before it was acquired by Intuit. She spent the majority of her professional life – 15 years – at Electronic Arts, the video game creator with popular games such as Madden23, Fifa23, The Sims4, and Dead Space.

In this episode, Dana and Jim talk about creating Super Bowl ads with an in-house team without an agency. She also explains why she left EA Sports to build her performance marketing skills and how she keeps her team inspired and engaged. 

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Jen Kavanagh is the SVP Marketing and Media for the Philadelphia Eagles, one of the most successful and storied teams in the National Football League. The Eagles got their start way back in 1933, and this past season has been one of the greatest ever as they prepare to face off against the Chiefs in the Super Bowl.

Jen has worked as head of marketing for the Eagles for the past 4.5 years. She is responsible for leading the development of the Eagles brand, original content, digital platforms, marketing and community relations. She also oversees the Eagles' data and insights business unit, as well as the newly launched international initiatives in Ghana, Australia and New Zealand. Before the Eagles, she had a long career in media and entertainment, working at companies such as NBCU/Oxygen, Beamly (which was acquired by COTY), and Brave Ventures, which Turner bought in 2016.

In this episode, Jen and Jim chat about marketing during the Super Bowl, how she has evolved as a leader in the last five years and why she believes success is about helping her team grow and develop. Plus – we have a special guest, Jim’s niece, Jen Stengel, to ask Jen some fun Philly themed questions.

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Joel Yashinsky is the SVP and Chief Marketing Officer of Applebee’s. Applebee’s opened its first restaurant in 1980, and now has about 2,000 franchised locations globally. This is his sixth year as Applebee’s CMO, following 18 years in various roles at McDonald's. Joel graduated from The Bowling Green University in Ohio, and then worked for Georgia-Pacific and Southwest Airlines before joining McDonalds. 

At Applebee’s, Joel is responsible for all aspects of marketing for the iconic brand, including marketing strategy, brand communications, creative, and beverage & menu innovation. Joel also serves as the brand lead on the Franchise Marketing Committee. 

In this episode, Jim and Joel talk about navigating CEO changes and why he loves working for brands in need of a turnaround. He also explains the importance of staying true to your brand while being creative, and why companies must take a beat before sharing new ideas.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. 

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Antonio Lucio is the founder of 5S Diversity, which is focused on building capabilities in marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Management and was inducted into the American Marketing Association Hall of Fame in May 2022.

For the last 40 years, Antonio has worked as a successful global CMO and marketing industry leader. He has collaborated with some of the most recognized companies and iconic brands, across multiple categories. He held Global CMO roles for Facebook, HP Inc. and Visa, as well as Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. He is recognized as a thought leader and global influencer in marketing transformation and known for his compelling vision and commitment to tangible action. 

In this special episode, Jim and Antonio reflect on Antonio’s remarkable marketing career spanning 4 decades. Antonio shares some of the highlights and lowlights during his time as CMO of multiple companies and the importance of mentorship and sponsorship as a leader. He also gives advice to the new class of marketers and the marketing world at large. Plus, he and Jim discuss the inspiration behind his powerful and vulnerable video for AdWeek on the eve of his retirement.

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Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can listen here.) Land O’Lakes is a 100 year old farmer and retailer-owned cooperative. Its business goes way beyond the famous consumer dairy brand – with business units in animal feed, sustainable farming practices, and agricultural retail.  

Heather was born and educated in Scotland, before beginning an international career on both the ad agency and client sides. She has worked at Land O’Lakes for about 2.5 years, overseeing all branding, corporate communications, digital platforms, consumer promotions, and much more. Before this role, she worked at the highly awarded agencies DDB and BBDO, as well as British Airways, Quantas, and of course, Harley Davidson. 

In this episode Heather and Jim discuss the creation of Land O'Lakes's enterprise purpose, her favorite boss – Beth Ford – and the importance of reverse mentorship.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Rebhun is the Chief Marketing Officer of El Pollo Loco. El Pollo Loco traces its origin to Mexico in the 1970s. Famous for their citrus-marinated fire-grilled chicken, El Pollo Loco is now a nearly-billion-dollar brand in the U.S., with about 500 owned and franchised restaurants in six western states.

This is Andy’s first CMO role. He is an accomplished global marketing executive who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies, including McDonalds Corporation and Ford Motor Company. He’s known as an engaging leader who operates with agility – motivating employees and franchisees at both general office and regional environments, employing innovation, data, insights and business acumen.

In this episode, Andy shares what it was like transitioning into his first CMO role, lessons learned from marketing for major brands such as McDonald’s and Ford Motor Company, the book the changed his life, Designing Your New Work Life. Plus – he shares how to stay relevant on TikTok.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and Andrew Shue, with the goal to make volunteering as cool as sports for GenXers and emerging Millennials.

Max began his career in advertising, spending over a decade in the ad world, before working at the Purpose agency, the World Health Organization, and Exposure Labs – where he worked on documentaries including 'The Social Dilemma.' He has now spent about six months working at DoSomething.org.

In this episode, Max and Jim discuss DoSomething’s partnership with AllState to encourage young people to volunteer in the New Year and beyond. Max also shares what sparked his interest in social service and how to reintroduce a 30 year old brand to a new generation. 

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.