Marketing leaders are often told to be more strategic, but how does that really play out in the day-to-day? In this episode of Marketing Vanguard, Michael Lacorazza, Executive Vice President and CMO of U.S. Bank, unpacks the biggest leadership lessons behind his career across Lexus, Toyota, and Wells Fargo, to name a few. He shares why customer-centricity is still the foundation of great marketing, how CMOs can build stronger alignment with business partners, and why understanding the P&L is no longer optional for marketing leaders who want a bigger seat at the table.

Michael Lacorazza is the Executive Vice President and Chief Marketing Officer at U.S. Bank, one of the nation’s largest banks. With more than two decades of experience across automotive, hospitality, financial services, agency leadership and private equity-backed business transformation, Michael brings a deeply commercial view of brand, customer experience and enterprise growth. At U.S. Bank, Michael leads marketing, customer experience, and enterprise analytics, helping the organization strengthen its brand, serve a wide range of customer segments and build more integrated financial experiences.

What You'll Learn:

• Why commercial fluency is essential for CMOs who want to influence business strategy
• How to translate marketing metrics into growth, customer accounts, margin expansion, and business outcomes
• How U.S. Bank is using AI across key business imperatives
• Why financial app fragmentation creates an opportunity for banks to deliver more integrated customer value
• How Michael’s experience across automotive, hospitality, agency, financial services and private equity shaped his leadership style
• Why authentic cultural integration beats transactional brand sponsorships

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