About a decade ago, Simon Moss co-founded Global Citizen with a few friends in Australia. It has since grown into a behemoth of global advocacy on issues related to ending extreme poverty around the world.

I've known Simon for years and have watched Global Citizen evolve over the years. So, I thought it might be useful and interesting to learn from him how an advocacy group like Global Citizen is adapting to broader geopolitical shifts. How does a group focused on ended extreme poverty respond to China's increasing influence in the global development space? How does it adapt to the withdrawal of the United States from its traditional role as a champion of global health and anti-poverty programs? I put these questions and more to Simon Moss in this enlightening and lively conversation about the future of global advocacy on issues related to sustainable development and fighting extreme poverty.

We kick off discussing the origin story of Global Citizen before having a longer conversation about new trends in global advocacy work.

Global Citizen is probably best known for its annual music festival in Central Park in New York that takes place during UN week, bringing together music stars, NGO leaders and government officials on stage in an effort to catalyze action on key global issues like polio eradication or girls education. Simon Moss explains the pros and cons of using a major event like a rock concert to leverage concrete policy outcomes.

If you have 25 minutes and want to learn where international advocacy is headed in the Trump era, have a listen.