The Synergy Between Coaching and Professional Speaking
Summary
In this episode, hosts Angie and John explore the synergy between coaching and professional speaking.
The duo, both experienced coaches and speakers, discuss how public speaking can significantly benefit a coaching business, offering insights into getting started, the importance of competence, and ways to leverage speaking engagements for client acquisition.
They also discuss the types of speaking opportunities—paid and unpaid—and how to evaluate them based on return on investment rather than monetary compensation alone.
The discussion covers essential strategies, pitfalls to avoid, and advice on building an ecosystem that integrates speaking as a crucial element of a successful coaching practice.
Finally, they touch upon the importance of getting training and being intentional about choosing the right speaking opportunities.
Keywords
coaching, speaking, professional development, public speaking, coaching practice, audience engagement, return on investment, expertise, personal branding, networking, coaching, speaking, professional ecosystem, income streams, sustainable practices, referrals, speaking opportunities, coaching business, audience engagement, business strategy
Takeaways
Coaching and speaking can complement each other effectively.
Competence in speaking is crucial for coaches.
Paid speaking opportunities can provide significant exposure.
Understanding ROI is essential when considering speaking engagements.
Expertise and authority enhance a speaker's credibility.
Finding your unique voice is key to impactful speaking.
Not everyone will resonate with your message, and that's okay.
Utilizing speaking can significantly expand a coaching practice.
Networking through speaking can lead to more opportunities.
Speaking should be part of a coach's professional ecosystem. Building a professional ecosystem is essential for coaches.
Multiple income streams can provide stability in coaching.
Selling from the stage requires a different approach than speaking.
Referrals are crucial for sustaining a coaching business.
Training and preparation are key for successful speaking engagements.
Understanding the logistics of speaking is important for coaches.
Not all speaking opportunities are legitimate; be cautious.
Your reputation begins with your first speaking engagement.
Engaging the right audience is more important than the size of the audience.
Taking action is necessary to grow your coaching practice.
Titles
The Power of Speaking in Coaching
Unlocking the Synergy: Coaching and Speaking
Navigating Paid and Unpaid Speaking Opportunities
Maximizing ROI in Speaking Engagements
Sound Bites
"I think that's the key word is competently."
"You can't just get up and talk."
"Never speak for free."
"Free isn't always about money."
"I believe that in my heart."
"You need to know what you're doing."
"You need a lot more than that."
"Your reputation starts when you start."
"You have to start getting some stage time."
Chapters
00:00 Introduction: Synergy Between Coaching and Speaking
01:13 Personal Experiences in Coaching and Speaking
02:40 The Importance of Speaking in Coaching
05:46 Paid vs. Unpaid Speaking Engagements
08:34 Building a Speaking Career
12:53 The Art of Public Speaking
19:44 Navigating Speaking Opportunities and Scams
38:26 Conclusion and Next Steps
