If you’ve ever wondered whether podcast guesting could actually move the needle in your business—or you’re not sure where to start—this episode is a must-listen.

I’m joined by podcast publicity pioneer Jessica Rhodes, founder of Interview Connections and the OG of podcast booking agencies. Jessica has helped hundreds of entrepreneurs land thousands of interviews—and today she’s breaking down exactly how new and emerging coaches can use podcast guesting to build visibility, grow their audience, and yes… land paying clients.

We talk about:

Why podcast guesting still works (and why it’s especially powerful for coaches)

How to treat your first year of guesting like a beta experiment

The “green room” strategy that turns hosts into collaborators (or clients!)

How to build a simple, effective 1-sheet that gets you booked

The biggest mistakes new guests make (and how to avoid them)

What to actually say when someone asks, “Where can people find you?”

Whether you’ve been thinking about getting yourself out there or have already dipped a toe into the guesting pool, this episode will give you the clarity and confidence to pitch yourself like a pro—without feeling like you need to have a bestselling book or a viral TED Talk first.

🎧 Ready to grow your coaching business one conversation at a time? Let’s dive in.

GUEST BIO:
Jessica Rhodes is the founder of Interview Connections, the world’s first podcast booking agency. Since 2013, her team has booked over 30,000 interviews for more than 800 clients. A true trailblazer in the space, Jessica is passionate about helping entrepreneurs use podcast guesting to build relationships, share their story, and grow their impact. She lives in Rhode Island with her husband, two kids, three rescue cats, and a flock of backyard chickens.

MENTIONED IN THIS EPISODE:
👉 Jessica’s free masterclass on podcast guesting: interviewconnections.com

👉 My Business Building Bootcamp that includes a detailed module on podcast pitching and guesting as just one of so many helpful content modules, along with weekly live coaching + support from me and a robust community of like-minded motivated coaches: www.wendymccallum.com/bbb

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

Build a Lead Magnet That Grows Your List and Builds Trust

Email lists aren’t growing the way they used to — and here’s why:
People are tired of junk, low-value opt-ins that deliver zero value.

In this episode, I walk you through how to build a high-impact freebie that doesn’t just grow your list — it builds real trust with the people you’re meant to help.

Here’s what we cover:

Whether you’re starting from scratch or refreshing an old opt-in, this episode will give you clear direction, smart strategy, and a nudge to actually get it done.

RESOURCES AND LINKS

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House : www.wendymccallum.com/bbb

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

Stop Playing Small: Start Building a Profitable Coaching Business

If you’ve been calling your coaching a side hustle, waiting for your big break, or endlessly “tweaking your niche” instead of making offers… this episode is for you.

This week on The Coaching Edge, we’re talking about what separates hobbyists from real business owners—and how to finally start treating your coaching like the profitable, purpose-driven business it’s meant to be.

Whether you’re still in your day job, stuck in the “figuring it out” phase, or secretly hoping a podcast interview from 2022 will send you your next wave of clients (we’ve all been there), this episode will show you how to move forward with confidence—and actual traction.

You’ll learn:

👉 Ready to stop playing small and build something sustainable?
Join the next Business Building Bootcamp Open House:
📍www.wendymccallum.com/bbb

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

The Power of a Powerful Question: How to Be a Better Coach NOW

If you want to instantly become a better coach — without adding certifications, frameworks, or fancy tools — start here:
The power of your questions.

In this episode, we’re diving into:

✅ What actually makes a question "powerful" in coaching
✅ The common trap of leading coaching questions (with real-world examples to illustrate)
✅ Why what and how questions are your secret coaching superpowers
✅ The role of curiosity in creating deep, transformational coaching conversations
✅ The big shift from agenda-based coaching to curiosity-based coaching — and how to trust your client’s inner wisdom
✅ A simple, actionable challenge you can take into your next coaching session this week

If you’ve ever found yourself feeling pressure to “deliver value” or “have all the answers” — this episode will give you a clear path to more effective, more spacious, and more client-centered coaching conversations.

RESOURCES & LINKS:
👉90+ Powerful Coaching Questions Cheat Sheet (FREE): https://www.wendymccallum.com/powerfulquestions
👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House here: www.wendymccallum.com/bbb
👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

🎧 Subscribe & review The Coaching Edge wherever you listen to podcasts — and share this episode with a coach friend who needs to hear it!

If you’re like most coaches, you’ve probably said this at some point:

“I want to build a course… but I don’t know what to build. What if I pick the wrong idea?”

That uncertainty can stall you out before you even get started. And with fall — one of the BEST times of year to launch a course — just around the corner, you don’t want to stay stuck in idea overwhelm.

In this episode, I’m walking you through 5 clear, actionable strategies to finally nail your course idea — so you’re excited to build it AND your clients are excited to buy it.

Here’s what we cover:

And if you want help building your course — from idea all the way to ready-to-sell program — that’s exactly what we do inside Coaching Course Creator. CCC is open for enrollment right now and is perfectly timed to have your course ready to launch this fall.

💡 Learn more and join us here: https://www.wendymccallum.com/ccc

Helpful links:

Do you ever feel like you have dozens of brilliant ideas—but you can't figure out how to get clear and take action? In this episode, we're talking about OVERWHELM and how common it is for coaches in their first few years of business. 

You'll learn practical strategies to prioritize your ideas, take action without waiting for clarity, and embrace a beta mindset to test and refine your offerings...

...so you can stop spiraling and turn some of those big ideas into big moves that build your business. 

IN THIS EPISODE
📌 Grow Your Business Inside the Business Building Bootcamp (BBB)
📌 Create Your Course Inside the Coaching Course Creator (CCC)
📌  Get a Strategic Plan For Your Next 3-6 Months | Book a Clarity Compass Audit

ADDITIONAL RESOURCES & NEXT STEPS 

Love this episode?
Share it with a coach who needs to hear it!

 Ready to get your coaching business off the ground? 
Get my FREE Launch Fundamentals Checklist.

Want to work with me?
Check out the resources I offer 👇

Double Your Profit This Year - FREE Masterclass

My $37 Pricing Masterclass 

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions 

If you're new(ish) to coaching, you probably have at least a dozen questions on your mind about how to build your business. Today, I'm sharing with you my TOP tip for business transformation... and it probably isn't what you'd think. 

In this episode, I discuss the life-changing concept of the "beta mindset" for your coaching businesses. We'll talk about the beauty of viewing your business as an experiment, where every new initiative is a beta test. This approach encourages flexibility, reduces the fear of perfectionism, and fosters a culture of continuous learning and adaptation.

I also share practical strategies for creating beta offers, testing niches, and gathering feedback—all in a way that prioritizes progress and profitability over perfection.

IN THIS EPISODE
📌 Get My $37 1:1 Pricing Masterclass 
📌 Double Your Profit This Year | FREE Masterclass
📌 Join the BBB (Business Building Bootcamp)

ADDITIONAL RESOURCES & NEXT STEPS

Love this episode?
Share it with a coach who needs to hear it!

Ready to get your coaching business off the ground? 
Get my FREE Launch Fundamentals Checklist.

Ready to create your own online course?
Join the Coaching Course Creator (self-led or LIVE fall cohort!)

Want to work with me?
Get started with these FREE resources. 👇
Get Clients NOW Free Masterclass
90+ Powerful Coaching Questions 

The "summer slow down" doesn't have to mean a total pause on momentum. For smart coaches, this season can actually be the PERFECT time to get some rest and prep for massive Q3 success. 

In this episode, we're talking about how you can intentionally utilize your summer to get ready for the busy fall season. You'll learn ways to balance rest and productivity, including content creation, client engagement, and strategic planning.

You'll also get a list of low-pressure activities that you can undertake this summer to set yourself up to make WAY more money in the back half of the year—without getting overwhelmed or sacrificing your summer break.

IN THIS EPISODE:

📌  Get My $37 1:1 Pricing Masterclass 
📌  Grab My 90+ Powerful Coaching Questions Freebie
📌  Grow Your Coaching Business Inside the Business Building Bootcamp

ADDITIONAL RESOURCES & NEXT STEPS 

Love this episode?
Share it with a coach who needs to hear it!

Ready to get your coaching business off the ground?
 Grab my FREE Launch Fundamentals Checklist.

Want to make more money in your coaching business?
You'll love these FREE Masterclasses...
>> Double Your Profit in 2025 
>> How to Get Clients NOW 

 Ready to grow your income, without working more hours?
Join my Coaching Course Creator. 

Want my help figuring out EXACTLY what you should focus on in the next few months?
Book a Clarity Compass Business Audit. 

Hosting a retreat can be an amazing way to expand your coaching services, add a new revenue stream, and create meaningful experiences for your clients.

But what goes into planning and pulling off a successful retreat? If the idea of hosting your own event feels equal parts intriguing and overwhelming—today's episode will help with that. 

This week, we're chatting with my friend and fellow coach, Hana Hein. Hana is somatics and soul coach, and an expert in leading transformational retreats. We talk about the intricacies of planning and hosting retreats as a coach, including:

✅ Effective planning practices to help you get ready for your retreat

✅ All things pricing—including Hana's go-to pricing and risk mitigation strategies

✅ How to create compelling messaging around your event (and avoid some common retreat marketing pitfalls)

✅ How to manage your own energy as a retreat host, bake in downtime, and ensure a great experience for everyone (including you). 

By the end of this episode, you'll have all the basic info you need to confidently start planning for your first (or next) retreat. 

✨ Love this episode? Share it with a coach who needs to hear it!


RESOURCES & NEXT STEPS:
 
To learn more about Hana's retreats and coaching business:
📌   www.hanahein.com

Ready to get your coaching business off the ground? 

📌 Get my FREE Launch Fundamentals Checklist.

📌 Join me inside the BBB (Business Building Bootcamp) to get personalized support growing a profitable, sustainable coaching business. 

Want to work with me? Here's how I can help you take your next step in your coaching business 👇

📌 Double Your Profit in 2025 FREE Masterclass

📌 Get my 1:1 Coaching Pricing Masterclass - Just $37 

📌 Explore the Business Building Bootcamp

📌 Launch your course with the Coaching Course Creator

📌 Get Clients NOW Free Masterclass

📌 90+ Powerful Coaching Questions 

If there's one thing all new coaches have in common—it's the fact that you probably have about a billion questions about building your coaching business. In this episode of The Coaching Edge, we're diving into some of the most common questions I hear from newer coaches about business building. 

We're talking about all the foundational stuff you need to know to get started, including:

Building a coaching business is challenging but achievable with the right approach and mindset. If you're just getting started and feel like your head is spinning, this episode is the perfect starting point to figure out your next action steps. 

 
RESOURCES & NEXT STEPS

Ready to get your coaching business off the ground? 

📌 Get my FREE Launch Fundamentals Checklist.

📌 Join the next BBB Open House and get live coaching, Happening May 22 at noon ET

✨ Love this episode? Share it with a coach who needs to hear it!

Want to work with me? Check out the resources I offer 👇

Double Your Profit in 2025 FREE Masterclass

My $37 Pricing Masterclass 

The Business Building Bootcamp

My Coaching Course Creator

Get Clients NOW Free Masterclass

90+ Powerful Coaching Questions