The Coaching Edge: A Business Building Podcast

Ep 50: How to Nail Your Fall Coaching Course Idea (So It Practically Sells Itself)


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If you’re like most coaches, you’ve probably said this at some point:

“I want to build a course… but I don’t know what to build. What if I pick the wrong idea?”

That uncertainty can stall you out before you even get started. And with fall — one of the BEST times of year to launch a course — just around the corner, you don’t want to stay stuck in idea overwhelm.

In this episode, I’m walking you through 5 clear, actionable strategies to finally nail your course idea — so you’re excited to build it AND your clients are excited to buy it.

Here’s what we cover:

  • The one question that helps you pinpoint your client’s most urgent problem.
  • How to mine your own story to create a powerful course framework.
  • Simple ways to poll your audience and gather the actual language they use to describe the real problem they are struggling with.
  • The key to meeting your clients exactly where they are (and not where you wish they were).
  • How to craft a course title and hook that makes your offer feel like a no-brainer.
  • And if you want help building your course — from idea all the way to ready-to-sell program — that’s exactly what we do inside Coaching Course Creator. CCC is open for enrollment right now and is perfectly timed to have your course ready to launch this fall.

    💡 Learn more and join us here: https://www.wendymccallum.com/ccc

    Helpful links:

    • Coaching Course Creator: https://www.wendymccallum.com/ccc
    • Coaching Edge Workshop Series Info + All-Access Pass: https://www.wendymccallum.com/workshop
    • Next Business Building Bootcamp Open House: https://www.wendymccallum.com/bbb
    • Connect with me on Instagram: https://www.instagram.com/wendymccallumcoach
    • Other free resources for coaches: https://www.wendymccallum.com/mini-offers-and-free-business-resources
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      The Coaching Edge: A Business Building PodcastBy Wendy McCallum

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