If you’ve ever wondered whether podcast guesting could actually move the needle in your business—or you’re not sure where to start—this episode is a must-listen.

I’m joined by podcast publicity pioneer Jessica Rhodes, founder of Interview Connections and the OG of podcast booking agencies. Jessica has helped hundreds of entrepreneurs land thousands of interviews—and today she’s breaking down exactly how new and emerging coaches can use podcast guesting to build visibility, grow their audience, and yes… land paying clients.

We talk about:

Why podcast guesting still works (and why it’s especially powerful for coaches)

How to treat your first year of guesting like a beta experiment

The “green room” strategy that turns hosts into collaborators (or clients!)

How to build a simple, effective 1-sheet that gets you booked

The biggest mistakes new guests make (and how to avoid them)

What to actually say when someone asks, “Where can people find you?”

Whether you’ve been thinking about getting yourself out there or have already dipped a toe into the guesting pool, this episode will give you the clarity and confidence to pitch yourself like a pro—without feeling like you need to have a bestselling book or a viral TED Talk first.

🎧 Ready to grow your coaching business one conversation at a time? Let’s dive in.

GUEST BIO:
Jessica Rhodes is the founder of Interview Connections, the world’s first podcast booking agency. Since 2013, her team has booked over 30,000 interviews for more than 800 clients. A true trailblazer in the space, Jessica is passionate about helping entrepreneurs use podcast guesting to build relationships, share their story, and grow their impact. She lives in Rhode Island with her husband, two kids, three rescue cats, and a flock of backyard chickens.

MENTIONED IN THIS EPISODE:
👉 Jessica’s free masterclass on podcast guesting: interviewconnections.com

👉 My Business Building Bootcamp that includes a detailed module on podcast pitching and guesting as just one of so many helpful content modules, along with weekly live coaching + support from me and a robust community of like-minded motivated coaches: www.wendymccallum.com/bbb

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/