The Coaching Edge: A Business Building Podcast

Ep 53: Building a Coaching Lead Magnet That Grows and Builds Trust


Listen Later

Build a Lead Magnet That Grows Your List and Builds Trust

Email lists aren’t growing the way they used to — and here’s why:
People are tired of junk, low-value opt-ins that deliver zero value.

In this episode, I walk you through how to build a high-impact freebie that doesn’t just grow your list — it builds real trust with the people you’re meant to help.

Here’s what we cover:

  • The 4 things every high-converting opt-in or lead magnet must do in 2025
  • Why video is your trust-building superpower (and how to use it well)
  • A real coach case study: how Charlotta created a free 21-day video-based course that adds hundreds to her list monthly
  • How to connect your freebie to your offer so it leads to real clients
  • 20 lead magnet ideas you can create in one week or less
  • Whether you’re starting from scratch or refreshing an old opt-in, this episode will give you clear direction, smart strategy, and a nudge to actually get it done.

    RESOURCES AND LINKS

    👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House : www.wendymccallum.com/bbb

    👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

    🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Coaching Edge: A Business Building PodcastBy Wendy McCallum

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    13 ratings


    More shows like The Coaching Edge: A Business Building Podcast

    View all
    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,580 Listeners

    The Rich Roll Podcast by Rich Roll

    The Rich Roll Podcast

    11,856 Listeners

    The School of Greatness by Lewis Howes

    The School of Greatness

    21,159 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,117 Listeners

    The Daily by The New York Times

    The Daily

    112,451 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,485 Listeners

    the goop podcast by gwyneth paltrow

    the goop podcast

    6,687 Listeners

    On Purpose with Jay Shetty by iHeartPodcasts

    On Purpose with Jay Shetty

    27,451 Listeners

    Well with Arielle Lorre by Dear Media, Arielle Lorre

    Well with Arielle Lorre

    4,096 Listeners

    The Hello Someday Podcast For Sober Curious Women by Casey McGuire Davidson

    The Hello Someday Podcast For Sober Curious Women

    731 Listeners

    Mastering Coaching Skills by Lindsay Dotzlaf

    Mastering Coaching Skills

    246 Listeners

    Mayim Bialik's Breakdown by Mayim Bialik

    Mayim Bialik's Breakdown

    5,377 Listeners

    We Can Do Hard Things by Treat Media and Glennon Doyle

    We Can Do Hard Things

    41,500 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,637 Listeners

    The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

    The Millionaire Real Estate Agent | The MREA Podcast

    393 Listeners