340 - You're booking great sessions, clients are loving their images, orders are strong — and somehow you're more anxious than ever. Heather Lahtinen breaks down the confidence paradox and why it's not a skill problem at all.

What to Listen For 

• Why more success can actually increase anxiety
• The difference between self-trust and emotional certainty
• What "anticipatory threat projection" means for photographers
• Why your brain uses anxiety as a control strategy
• How conditional confidence makes every shoot feel existential
• Why unboxing artwork feels scarier after a string of wins
• The shift from external to internal confidence
• What to ask yourself when anxious thoughts spiral
• Why the goal isn't to eliminate anxiety completely
• How to build confidence that holds under uncertainty

Heather gives you a completely new way to think about confidence — one that doesn't depend on client reactions to stay intact. This one's worth a listen.

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